- business models of electronic marketing. - Identify the critical success factors of direct marketing. - Design the desirable relationship in a direct marketing setting. - Analyze the critical success factors of electronic intermediaries. - Identify the typical products that sold well in the electronic market. - Describe the consumer’s shopping procedures on the Internet. - Overview of Electronic Marketing Structure. - Business-oriented Electronic Marketing (B2B). - Consumer-oriented Electronic Marketing (B2C). - on the Internet. - Advantages of Electronic Marketing. - Direct marketing. - What sells on the Internet?. - Business Models of Electronic Marketing. - Direct Marketing Manufacturers Vs.. - Business Models of Electronic Marketing (cont.). - Active and full direct Marketing. - Direct Marketing. - Revenue via the Internet. - Dell’s products on the Internet. - Direct Marketing (cont.). - Price competitiveness owing to mass- customization and direct marketing. - Reactive and Partial Direct Marketing. - Ford’s reactive direct marketing model (procedure). - Company’s retailing business exists only on the Internet. - The Internet-based. - Spencer in the U.K., La Redoute in. - Offering electronic service on the Internet is a supplementary channel of advertisement. - Disintermediation — the removal of organizations or business process layers responsible for certain. - Re-intermediation — the shifting or transfer of the intermediary functions, rather than the complete. - Regionally mixed strategy: Nike sells on the Internet, but only in the U.S.A.. - For existing retailer in the physical space:
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