- Master’s dissertation in brief Subject: SOME SOLUTIONS FOR IMPROVING COMPETITIVE CAPACITY OF SONG DA HOLDINGS. - NGUYEN MINH DUE Content in brief: a)Necessity of the subject. - The construction industry is one of the main economic sectors having an important role for socio-economic development of the nation, especially in industrialization and modernization period of the country. - Along with the development of the country in recent years, the competition of enterprises in the construction industry is also becoming stronger than before. - As an engineer working in Equipment Dpartment of Song Da Holdings, with a desire to contribute to improving business efficiency as well as enhancing Song Da’s position, I strongly studied in depth the following topic : Some solutions to improve the competitiveness of Song Da Holdings. - Chapter 2: Applying the theory outlined in Chapter 1 to analyze, evaluate the competitiveness of the Song Da Corporation against two main rivals are VINACONEX Construction Import and Export Corporation and Truong Son Construction Corporation in the construction industry. - By analysing, the author pointed out the weaknesses in the competitive factors that Song Da Holdings need overcome, from which improve their competitiveness. - Chapter 3: State the specific measures to overcome the weaknesses of Song Da Holdings in competitive factors, implementation measures and plans. - c)New contribution of the author. - The solutions that the author made in order to improve the competitiveness of Song Da Holdings include. - Through the analysis of competitiveness factors of Song Da Holdings, the author highlights weaknesses and suggests some solutions to overcome problems. - Although he tried his best to give the full and specific solutions, within framework of the dissetation it can not mentioned all the details as well as specific plans to implement the solutions, that only make oriented recommendations. - To implement the solutions, it requires further specific study on practical situation and plans for the departments of the Group.
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