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Người tiêu dùng được đặt ở vị trí trung tâm của họat động marketing. Một trong những nguyên tắc quan trọng của sản xuất kinh doanh là phải đáp ứng nhu cầu người tiêu dung. Vì vậy, nghiên cứu người tiêu dùng sẽ góp phần thành công trong kinh doanh của doanh nghiệp. Như đã nêu ở trên: Nhu cầu là một cảm giác về sự thiếu hụt một cái gì đó mà con người cảm nhận được. Theo A. Maslow: nhu cầu của con người được sắp xếp theo thứ bậc, từ cấp thiết nhất đến ít cấp thiết, tuy nhiên trong thực tế không phải lúc nào cũng đúng như vậy. Động cơ thúc đẩy tiêu dùng Động cơ là trạng thái căng thẳng thúc đẩy cá nhân làm một cái gì đó để giảm bớt cảm giác thiếu thốn, tức là có thể làm thỏa mãn một nhu cầu. Lý thuyết động cơ của Freud: những lực lượng tâm lý thực tế định hình hành vi của con người phần lớn là vô thức. Theo Freud, con người đã phải kìm nén biết bao nhiêu ham Hành vi của người tiêu dùng
2021 •
Conference organised by the Institute of History of the Czech Academy of Sciences (14 and 15 October 2021). annotation: The conference focuses on the migration of the Jewish population in Central Europe during the 15 and 16 centuries. Different factors combined at that time, leading to situations which forced individuals and entire communities to leave their homes and seek a new place in which to live. The political and social causes and consequences of such forced migration of Jews in individual countries will be discussed, as will the significant displacement associated with the expulsion of Jews from entire areas. At the same time, however, there was natural movement of people in Jewish society at that time, together with a transfer of ideas and knowledge, taking place at religious, cultural, and economic level (e.g. education in yeshivas, Hebrew book printing, the mobility of Jewish doctors and other specialists, or the transfer of knowledge of lending and banking).
2013 •
American journal of translational research
Effects of aerobic and strength training on aerobic capacity, muscle strength, and gene expression of lymphomonocytes in patients with stable CAD2020 •
This study examined the effectiveness, suitability, and safety of a mixed interval-type aerobic and strength training program (MIAST) on physical fitness in patients with stable coronary artery disease (CAD) without history of myocardial infarction (MI). Twenty-three patients with stable CAD were randomly assigned to a MIAST (n = 12; mean age 58.6 years) or control (n = 11; 63.3 years) group. The MIAST group participated in the progressive training program twice a week for 21 weeks. Peak oxygen uptake (VO2peak), workload, and exercise time were measured as were maximal muscle strength, serum lipids, glucose concentration, and the cross-sectional area (CSA) of knee extensors. The safety and suitability of the program were assessed by wireless electrocardiogram (ECG) monitoring and exercise diaries. VO2peak (6.9%; P < 0.05) and exercise time (11.2%; P < 0.05) improved significantly after 12 weeks of training in the MIAST group compared to the control group. Muscle strength (19.9...
Journal of Biological Sciences
Effect of Abiotic Factors Against the Infestation of American Bollworm (Heliothis armigera Hub.) on Different Varieties of Cotton under Unsprayed Conditions2002 •
Journal of the American Musicological Society
Recomposing National Identity: Four Transcultural Readings of Liszt's Marche hongroise d'après Schubert2016 •
Liszt's Mélodies hongroises d'après Schubert, a solo piano transcription of Schubert's four-hand Divertissement à l'hongroise, provides an interesting example of the complex relationship between centers and peripheries, and between personal patriotism and public nationalism. The first transcription (S. 425, 1838–39) stands at the very beginning of Liszt's career as a “national composer,” the most significant aspect of this rather overlooked fact being Liszt's transformation of the second movement—a naive, dance-like march—into “republican” heroic music driven toward an apotheosis à la Beethoven. This heralded a new type of national genre, and Liszt deemed the march movement important enough to be published on its own in numerous versions between 1838 and 1883. Yet this Marche hongroise was not merely nationalist: it related to other, non-Hungarian identities, most notably French and Austrian. Later versions (from 1859 onward) allowed Liszt to express a progre...
Advanced Engineering Materials
Bioinspired Aluminum Composite Reinforced with Soft Polymers with Enhanced Strength and Plasticity2020 •
Environmental Health Perspectives
Emerging areas of research reported during the CDC National Conference on Pfiesteria: from biology to public health2001 •
Angielsko-polski słownik seksualizmów. Katalog propozycji
Angielsko-polski słownik seksualizmów. Katalog propozycji2024 •
Jurnal Elektronika dan Otomasi Industri
Selektor Otomatis pada Proses Switching CB100 Navigasi Offline Bolak–Balik Berdasarkan Barcode Assy2021 •
Journal of Bacteriology
Direct Transcriptional Control of the Plasminogen Activator Gene of Yersinia pestis by the Cyclic AMP Receptor Protein2007 •
2017 •
2012 •
Journal of Humanities,Music and Dance
Bibliographic and Discographic Inquiries in Music Composition