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Developing franchise consultation - experiences from typical countries and lessons for Vietnam


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- Topic: Developing franchise consultation - experiences from typical countries and lessons for Vietnam.
- Systematizing theoretical knowledge about franchise and franchise consultation.
- Analyzing franchise consultation in relation with franchise system in general in typical countries in the world and give experiences and solutions to develop franchise division and franchise system in Vietnam.
- Preparing to set up companies specializing on franchise consultation in Vietnam.
- Explaining contents and roles of franchise consultation activities for franchsie buyers, potential franchise buyers, franchise seller, potential franchise sellers and franchise system in a country..
- Analyzing and comparing development situation in typical countries and Vietnam generally..
- Analyzing and comparing franchise consultation activities in some countries and Vietnam, and gaining experiences and solutions to build and develop consultation in particular and franchise in general in Vietnam..
- Activities of franchise consultation in franchise system in countries in the world and in Vietnam.
- Consultation division belongs to franchise models in countries in the world and Vietnam.
- Experts, companies and independent organizations specialize in franchise consultation in other countries in the world and in Vietnam.
- About spare: the topic limits analysis about franchise consultation activities only in typical countries that developed and have been developing franchise like the US, England, and Singapore..
- Finding out contents and important roles of franchise.
- Finding out situation of franchise activities in some typical countries and gain experiences for Vietnam..
- Suggest solutions to develop franchise in Vietnam..
- Chapter 1: Common factors about franchise and franchise consultation.
- Chapter 2: Researching and comparing franchise consultation activities in some countries and experiences for Vietnam.
- Chapter 3: solutions to develop franchise consultation in Vietnam Research achievements:.
- Finding out contents and roles of franchise consultation for franchise buyers, potential franchise buyers, franchise seller, potential franchise seller and franchise system in every country..
- Generally analyzing and comparing development situation of franchise in some typical countries and in Vietnam.
- Analyzing franchise consultation in relation with franchise system in general in developing countries in the world and giving experiences and solutions to develop consultation division and franchise system in Vietnam..
- Franchise consultation has a relation with and roles in developing franchise system..
- However, in Vietnam franchise is a new and young field and do not contribute much to Vietnam’s economy.
- With franchise, franchise consultation in typical countries developes about both quantity, content and ways of service supply.
- Franchise consultation will become a key factor in the development process of franchise system..
- It does not develop about both quantity and service quality and does not contribute to the development of franchise field..
- Experts forecast that there is franchise booming in Vietnam in the next period.
- Together with franchise’s development, franchise consultation will develop quickly and become a key factor in franchise..
- Developing franchise consultation in all franchise system..
- Encouraging establishment and development of professional franchise consultation organizations.
- Founding and developing information channel, evaluation and quality checking systems in franchise system.
- Completing laws about franchise in general and franchise consultation in particular.
- The author believes in development of franchise as well as franchise consultation in Vietnam in the coming years and hopes to make contributions to development and prosperity of trademarks in Vietnam and in the world through franchise.