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Bài giảng Quản trị thương hiệu: Tài sản thương hiệu - ThS. Đặng Đình Trạm


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- To be about to do something is to be going to do it very soon or in the near future..
- Trades areas, I think the whole raft of trades, you can start at the construction trades, electrical trades, across the board..
- The Walcha district has been renowned for its sheep, its cattle, its timber, and having some of the lowest temperatures in New South Wales.
- part of the ordinary rountine.
- seems to be.
- Every time one of those children of the parents that I met in some of these locations three decades ago is in difficulty at school, is getting in trouble with the law, this amounts to a breach of the Australian ethic and idea of a fair go..
- To be armed with something is to have something that can be used to achieve something..
- Here , as such means literally or in the usual sense of the word..
- There is no hotel as such in the town, but you can find accomodation at the caravan park..
- The expression as the crow flies refers to the shortest distance between two points measured in the air above the ground..
- The top of the next hill is only a kilometre away as the crow flies, but it's twice that distance when you have to walk down into the valley and up the other side..
- He's at home in the water..
- at the highest point Her career is at its peak..
- Or it can mean at the same time..
- at the drop of a hat.
- He can recite the whole poem at the drop of a hat..
- at the eleventh hour at the last minute.
- We came up with a solution at the eleventh hour..
- at the end of the day.
- when everything is taken into account At the end of the day a decision has to be made..
- The tracking and the following of paperwork and if the stock are accurately branded and clearly branded at the end of the day we can locate them and identify them by their registered brands and earmarks.
- at the end of your tether.
- To be at the end of your tether is have no more patience left..
- I was really at the end of my tether and lost my temper..
- at the expense of.
- causing damage or loss to something or somebody We could make more clothes for the market, but only at the expense of quality..
- But is this trend at the expense of the local traditional shopping strip?.
- at the forefront in a leading position.
- This new computer game will put us at the forefront of the industry..
- This institution has always been at the forefront of research, and was one of the first biological centres in the world to make all living plant material and herbarium records available via the internet..
- at the heart of.
- At the heart of means at the centre of, the most important part of something..
- At the heart of the matter is his lack of money..
- At the heart of Steve Johnston's concern is the McArthur River Mine..
- at the moment.
- At the moment I'm reading this example..
- My first job was in a tiny community in the back of beyond..
- back then in the past.
- Just to see how they did it back then and we're almost going back the same way now looking for more natural products instead of the synthetic products that they're putting into creams and potions and lotions..
- So we're talking about that in the human sense and the natural sense so we, so kids can see that it's part of the natural process and we have to cope with it, and nature gets back to business pretty quickly..
- To baulk at something is to refuse to do something..
- She baulked at the offer of extra work..
- To be sold is to be convinced by something..
- You should bear in mind that the traffic will be heavy at the time you want to get to the airport..
- The south of the city will bear the brunt of the approaching storm..
- The polls say that the government will be beaten hollow in the coming election..
- Back in the 1960s and 1970s, surfers bent on discovering new breaks stumbled upon a small farming area perched on the spectacular coastline of the Margaret River region..
- There are a lot of big guns at the writers' festival..
- And it all adds up to a big slice of the economy..
- I'm leaving the country to try my luck in the big smoke..
- To be bitten by the bug is to have a sudden strong interest in something..
- A member of the family who is unusual or considered a failure is called the black sheep..
- He's the black sheep of the family - he left school early and became an actor..
- I don't blanch at the sight of blood..
- Working from home is a blessing and a curse and I've found the only way to make it work is to a) have hobbies and b) give yourself excuses to regularly get out of the house..
- It's going to be a blot on the landscape..
- To be blown away is to be amazed or impressed..
- We had a blue about who was doing most of the houswork..
- This new project bodes well for the future of the town..
- To be born and bred is to born and brought up in the one place..
- The country's brain drain will damage the economy in the long term..
- To break down the barriers means getting rid of the things that block your way and that make it difficult or impossible to do something..
- Late in the afternoon the president breathed his last..
- On the Derwent at daybreak, this workhorse of the Southern Ocean takes a breather..
- Joanna Gair's bright idea means paper maker Darren Simpson spends a fair bit of his working day sorting through kangaroo poo in search of the best nuggets..
- He's the coach of the team, so the buck stops with him..
- It's business as usual at the markets, despite the fire there last night..
- The finals are the business end of the football season..
- To call the shots is to be in control..
- It's not fair that only teachers are expected to carry the can for the poor performance of the students..
- The Tasmanian Government is looking to these areas as a cash cow and not really taking their responsibilities for management of the areas very seriously..
- Using mobile phones has really caught on in the last decade..
- To be caught red-handed is to be caught in the act of doing something wrong..
- Her performance caught the eye of the producer..
- The research and development of Paul's violins caught the eye of the Shanghai Violin Company, China's biggest producer of violins..
- To be caught up in something is to be involved against your will..
- A chequered history is a varied history - the combination of the good, bad, interesting and unusual things that have happened to something or somebody..
- You need to see the picture close up to appreciate all of the detail..
- It's a very long way to come but through having a facility like this you get to see someone like Roger McGuinn from The Byrds play solo shows, like Jimmy Webb play solo shows, some of the great music writers and it's fantastic to see legends like that really close up..
- We were in the park when we came across a huge spider..
- appear to be.
- They were one of the first acts I saw down here, and they actually recorded for the record company, so the chap who'd signed them, a guy called Adam, dragged me down to see them at The Basement, brought me in the back and sat and saw them and they were fantastic, and amazingly in some ways the wheel's come full circle because they re-formed just this year and did a couple of amazing shows here....
- come out of the closet.
- To come out of the closet means to publicly admit something that has been kept secret..
- He came out of the closet and admitted he was gay..
- Now that he's come out of the closet his passion for classical music has been renewed with a vengeance..
- come out of the woodwork.
- To come out of the woodwork is to appear suddenly in unexpected numbers..
- When I won a lot of money, all sorts of old friends came out of the woodwork..
- A lot of Italians come out of the woodwork..
- It's hard for the whole community to come to grips with it, there's quite a long healing process after anything like this and the best thing of the lot is for people to talk about it..
- When it came to the crunch in the big game, he wasn't as good a player as we thought..
- During this time, a customer can change their mind, and get out of the contract..
- But then once I explain the symbology of the image, people start to get it, and children really get it quickly, you know, they cotton on, they go 'Yeah, oh, OK'….
- The police are going to crack down on vandalism in the area..
- The crack of dawn is sunrise, or very early in the morning..
- I had to be up at the crack of dawn to catch my plane..
- cream of the crop the very best.
- Only the cream of the crop play in a symphony orchestra..
- To cut corners is to not do things properly but in the quickest and easiest way.

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