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MNG DI NG CA CNG TY VIN THNG QUN I VIETTEL (VIETTEL TELECOM)

I. Gii thiu v cng ty 1.1. Lch s hnh thnh v pht trin ca cng ty Cng ty Vin thng Viettel (Viettel Telecom) trc thuc Tng Cng ty Vin thng Qun i Viettel c thnh lp ngy 05/4/2007, trn c s st nhp cc Cng ty Internet Viettel, in thoi c nh Viettel v in thoi di ng Viettel. Vi mc tiu tr thnh nh cung cp dch v vin thng hng u Vit Nam, Viettel Telecom lun coi s sng to v tin phong l nhng kim ch nam hnh ng. khng ch l s tin phong v mt cng ngh m cn l s sng to trong trit l kinh doanh, thu hiu v tha mn nhu cu ca khch hng. Vietteltelecom lun coi khch hng l nhng c th ring bit, c nhu cu c lng nghe, chia s, c p ng, phc v mt cch tt nht v c i x cng bng. Bi vy, Vietteltelecom lun n lc mc cao nht khch hng lun c ni theo cch ca bn, ni theo phong cch ca ring mnh. i vi chng ti, s hi lng v tin cy ca Qy khch hng chnh l khi ngun cho s thnh vng v pht trin bn vng!

1.2. S mnh, tm nhn, mc tiu

1.2.1. S mnh Viettel lun lun bit quan tm, lng nghe v cm nhn, trn trng nhng kin ca mi ngi nh nhng c th ring bit cc thnh vin ca cng ty, khch hng v i tc cng h to ra cc sn phm, dch v ngy cng hon ho. 1.2.2. Tm nhn thng hiu - Viettel hiu rng, khch hng lun mun c lng nghe, quan tm chm sc nh nhng c th ring bit. - Viettel s n lc sng to phc v nhng nhu cu ring bit y vi mt s chia s, thu hiu nht. 1.2.3. Mc tiu - Nm 2011, mc tiu tng trng l 25%, tng ng vi doanh thu t trn 117.000 t ng - Tip tc lp t v pht sng mi gn 10.000 trm 2G v 3G ti Vit Nam v trn 4.000 trm ti cc th trng nc ngoi - Xc tin u t vo cc nc c tim nng ti chu , chu Phi v M Latinh vi khong 100 triu dn; - Tip tc nghin cu v sn xut cc thit b vin thng qun s v dn s; khi cng xy dng mi cc to nh Viettel ti cc tnh, thnh ph trn c nc Mc tiu trong nm 2012 - Phn u t doanh thu tng 40%, nng sut lao ng tng 15% so vi nm 2010. - Chim 45 48% th phn dch v di ng trong nc.

- u t nc ngoi phi ly thm c giy php mi th trng 60 100 triu dn v c doanh thu 600 triu USD t cc th trng ny doanh thu t u t nc ngoi chim 16% tng doanh thu. Mc tiu n 2015 - Hin ti, Viettel ch mi chim khong 0,02% th trng th gii nhng Viettel t mc tiu cho mnh l n nm 2015 s chim khong 0,32%, tng ng 3,2 t USD, vng ph dn s l 500 triu dn khong 10-20 nc. 1.3. Nhng thnh tu t c - Ti Vit Nam: + Thng hiu mnh nht Vit Nam ngnh hng Bu chnh - Vin thng Tin hc do ngi tiu dng bnh chn. + Doanh nghip u tin ph th c quyn trong ngnh Bu chnh Vin thng Vit Nam. + Mng di ng ng u Vit Nam vi vic cung cp dich v GPRS trn ton quc, c 11 triu thu bao. + S 1 v quy m tng i chm sc khch hng Vit Nam + S 1 v mng li phn phi Vit Nam - Trong khu vc: + Doanh nghip Vin thng Vit Nam u tin u t trc tip ra nc ngoi. + S 1 Campuchia v h tng vin thng. - Trn th gii: + Top 100 thng hiu vin thng ln nht th gii. + Mng di ng c tc pht trin nhanh nht th gii (tp ch Wireless Intelligence bnh chn)

+ Nh cung cp dch v ca nm ti th trng mi ni trong h thng Gii thng Frost & Sullivan Asia Pacific ICT Awards 2009 II. Phn tch mi trng kinh doanh ca cng ty 2.1. Mi trng v m 2.1.1. Tnh hnh kinh t Cng nh nhiu ngnh ca nn kinh t v m. Khi nn kinh t tng trng, x hi lm ra nhiu ca ci hn, hng ha lu thng, thu nhp tng th nhu cu s dng dch v vin thng cng gia tng. V ngc li, khi nn kinh t suy thoi, nhu cu tiu dng gim cng s nh hng ti ngnh vin thng. Tng GDP (t USD) Tng trng GDP (%) Thu nhp trn ngi (USD/ngi) T gi hi oi Lm pht (%) 60,9 8,2 736 15,984 6,6 71,1 8,45 835 16,072 12,6 87 6,35 1030 16,525 23

Cng ty Vin thng Qun i Viettel l Cng ty dch v vin thng vi thu nhp ngi dn ngy cng tng cao, kh nng tip cn vi dch v ca chng ti cng nhiu l c hi chng ti m rng lnh vc kinh doanh ca mnh. Da trn chin lc pht trin kinh t - x hi giai on 2001 - 2010, Nh nc xy dng cc ch tiu pht trin kinh t - x hi nh sau: - GDP c 8 nm tng gp i. - m bo tch lu ni b nn kinh t t trn 30% GDP. - T trng trong GDP ca cng nghip l 38 - 39% vo nm 2005 v 40 41% vo nm 2010. Theo , nhu cu v dich v tng cc dch v v in thoi, intenet ngy cng tng gip cho Cng ty chng ti c th m rng quy m v hot ng ca mnh trng lnh vc dch v.

Vic Vit Nam k kt Hip nh thng mi Vit - M v tham gia vo cc tho thun khu vc thng mi t do theo l trnh CEPT/AFTA m ra th trng rng ln. Lm pht gia tng, nh hng n i sng ca mt b phn ln ngi dn vi mc tng ch s gi tiu dng ln ti 12,63% trong nm 2007 v tnh ti ht thng 11 nm 2008, ch s ny l trn 23%. Nm 2009 lm pht tuy c gim nhng cng vn cn nh hng ln n hot ng ca cng ty. Chnh sch tht cht tin t, gim tng trng tn dng nhm chn ng lm pht lm cho nhiu doanh nghip gp kh khn trong hot ng, phi tnh ti phng n mua bn trong cng ty Viettel cng gp khng t kh khn. S suy thoi v khng hong kinh t th gii t gia nm 2008 n nay cng t y nh hng rt nhu n hot ng kinh doanh ca Cng ty. Li nhun khng t mc tiu ra ca cng ty do khung hong kinh t lm cho ngi dn hn ch chi tiu. Nh vy, vi tnh hnh kinh t v m hin nay v xu hng trong tng lai th va em li nhng c hi, thun li cho cc lnh vc hot ng ca Cng ty VIETTEL chng ti. Nhu cu v dch v vin thng gia tng, nhng cng gy ra khng t kh khn: l i hi phi tm cch thay i cng ngh, phng php qun l gim chi ph, h gi thnh sn phm, s chm sc khch hang, s canh tranh gay gt. 2.1.2. Tnh hnh chnh tr- php lut Chnh tr nc ta hin nay c nh gi rt cao v s n nh, m bo cho s hot ng pht trin ca cc doanh nghip ni chung v Cng ty Viettel ni ring, to ra tm l an ton cho cc nh u t khi tham gia vo th trng Vit Nam. Vic gia nhp WTO, l thnh vin ca Hi ng bo an lin hp quc, vn ton cu ha, xu hng i ngoi ngy cng m rng, hi nhp vo kinh t th gii l c hi ca Viettel tham gia vo th trung ton cu.

Cc quy nh v th tc hnh chnh ngy cng hon hin, giy php hot ng kinh doanh ngy cng c rt ngn. Chnh ph rt quan tm v hiu nng hnh chnh cng, tho g cc ro cn trong hot ng kinh doanh. y l mt thun li cho Viettel gim bt ro cn ra nhp ngnh. Lut php Vit nam hin nay c chiu hng c ci thin. lut kinh doanh ngy cng c hon thin. Lut doanh nghip tc ng rt nhiu n tt c doanh nghip nh khung php l ca lut php dui s qun l ca nh nuc cc thanh tra kinh t. Tt c cc doanh nghip u hot ng thun li. c s bo h ca B quc phng, vi t cch l cc ngi lnh tham gia hot ng kinh t th vic bnh n chnh tr khng cn l mi e da v thch thc ca Viettel trn thng trng quc t 2.1.3. Cc nhn t vn ho - x hi c th thnh t trong kinh doanh, cc doanh nghip khng ch hng n lc ca mnh vo cc th trng mc tiu m cn phi bit khai thc tt c cc yu t ca mi trng kinh doanh, trong c yu t mi trng vn ho. V sc thi vn ho, n va chu nh hng ca truyn thng li va chu nh hng ca mi trng, lnh th v khu vc. Sc thi vn ho in m ln du n ng x ca ngi tiu dng trong c vn quan nim v thi i vi hng ho, dch v m h cn mua. Nhu cu lin lc tng, nhu cu dch v... Ngy nay, hu ht mi ngui t cc nh doanh nghip, ngi nng dn, sinh vin, cng chc cho n hc sinh u c nhu cu lin lc, v c nhng nhu cu dch v khcNh vy, vic ny s kch cu dch v ca Cng ty. Cng vi s pht trin ca x hi, trnh dn tr ca Vit Nam ngy mt c nng cao hn. iu ny s to iu kin cho Cng ty c ngun lao ng c trnh qun l, k thut, c i ng nhn vin lnh ngh c trnh cao... Vi th trng 88 triu dn, t l dn s tr ang c nhu cu dch v lin lc, tao ra nhu cu ln v mt th trng rng ln s l c hi cho Cng ty m rng hot ng v chim lnh th trng giu tim nng ny.

2.1.4. Yu t k thut- cng ngh Ngy nay, yu t cng ngh c ngha v cng quan trng i vi s pht trin ca mi quc gia, mi doanh nghip. Cng ngh c tc ng quyt nh n 2 yu t c bn to nn kh nng cnh tranh ca doanh nghip: cht lng v chi ph c bit ca sn phm, dch v m doanh nghip cung cp cho th trng. Song thay i cng ngh khng phi d. N i hi doanh nghip cn phi m bo nhiu yu t khc nh: trnh lao ng phi ph hp, nng lc ti chnh, chnh sch pht trin, s iu hnh qun l ... Vi Cng ty Viettel y va l iu kin thun li va to ra nhng kh khn: s pht trin ca cng ngh, c bit l cng ngh 4G sp ti gip Cng ty c iu kin la chn cng ngh ph hp nng cao cht lng sn phm, cht lng dch v, nng sut lao ng, nhng kh khn cho Cng ty l s cnh tranh rt ln trong ngnh, cng vi i hi gim gi cc dch v 2.2. Mi trng vi m 2.2.1. i th cnh tranh hin ti

Th trng Vin thng c s cnh tranh gay gt ca cc Cng ty dch v vin thng khc nh MOBIFONE, VINAFONE, D hin ti Viettel ang chim

lnh th phn nhiu nhng cc mng in thoi khc ang dn tin ti mc cn bng nh Mobifone chim 27,1%. V hi nay xut hin thm Beeline mi. i th cnh tranh ny cng kh mnh v ti chnh vi nhng khuyn mi cc khng cng li ko c mt lng ln khch hng hin ti v tim nng nh cc tui teen, hc sinh sinh vin..khin mc tiu tng lai ca cng ty cng gp t cn tr 2.2.2. i th cnh tranh tim n Hin c 2 doanh nghip c B thng tin v truyn thng cp php nhng cha xut hin trn th trng: - Cty c phn vin thng ng Dng (Indochina Telecom). - Tng cng ty truyn thng a phng tin VTC.
- Mt s cng ty sp thm nhp vo phn khc 3G, internet ADSL, thit b

u cui 2.2.3. Khch hng - Khch hng l. - Nh Phn Phi. => S lng khch hng ln, quyn lc m phn ca khch hng tng i thp Th trng vin thng c nhiu nh cung cp dch v di ng nh: Vinaphone, Mobifone, Viettel, EVN Telecom, Beeline, nhng khch hng vn thy s khc bit Viettel. l: - Doanh nghip c s lng thu bao di ng ln nht - Doanh nghip c vng ph sng rng nht - Doanh nghip c gi cc cnh tranh nht - Doanh nghip c nhng gi cc hp dn - Doanh nghip c chnh sch CSKH tt nht 2.2.4. Nh cung cp

- Nh cung cp ti chnh bao gm: BIDV, MHB, Vinaconex, EVN - Nh cung cp nguyn vt liu, sn phm bao gm: AT&T (Hoa K), BlackBerry, Nokia Siemens Networks, ZTE => p lc t Nh cung cp ti chnh tng i thp. Cn p lc t Nh cung cp nguyn vt liu kh cao. 2.2.5. Sn phm thay th - Sn phm v dch v thay th l nhng sn phm, dch v c th tha mn nhu cu tng ng vi cc sn phm dch v trong ngnh nh: Vinaphone, Mobifone, Beeline, VNmobile. - Ngnh vin thng rng m v vy trong tng lai gn s c nhng sn phm thay th s gip khch hng ngy cng tha mn nhu cu ca mnh. 2.3. Ma trn SWOT im mnh: S1. Ti chnh mnh S2. Gi cnh tranh S3. Nhn lc c chuyn mn tt tn lng, x chuyn nghip im yu: W1. Thiu kinh nghim trong qun l W2. Chm ci t W3. Quy m mng li cha p ng W4. Cng ngh cn cha theo kp xu W5. Cha khai thc ht tim nng dch

S4. H thng bn hng rng khp, n nhu cu S5. i ng bn hng v chm sc KH hng ca th gii S6. Vn ha doanh nghip tt (T lc, v hin c (mng 3G trn th trng ni t cng, T duy t ph v dm lm a) vic kh, c b quy tc ng x) C hi: Phng Thch thc: T2. Cnh tranh ngnh ngy cng khc

O1. c s bo h ca B Quc T1. Gia nhp WTO O2. Nhu cu v dch v vin thng, di lit

ng ngy cng tng ng th trng ra th gii bc (vd: mng 3G)

T3. Lm pht tng mnh trong nhng T4. Cc i th ang c xu hng lin nhiu kinh nghim cng nh tim lc hi cao hn.

O3. Th trng lao ng di do, nng nm gn y O4. Nc ta gia nhp WTO, m rng doanh vi cc cng ty nc ngoi c O5. Cng ngh, k thut pht trin vt T5. Nhu cu KH ngy cng a dng, i

III. Tm hiu chin lc 3.1B phn phng Marketing


Chin lc phn phi

H thng knh phn phi v phg thc phn phi: Vi sn phm mng di ng th h thng knh phn phi ca Viettel l: V phng thc phn phi: Viettel s dng c phn phi rng ri v phn phi c quyn. Phn phi rng ri: Viettel t chc mng li cc i l sim th tt c cc a phng trong c nc.

Viettel

i l

Ca hng bn l sim/th

Khch hng

Phn phi c quyn: Ti cc qun huyn ty vo mc tp chung dn c cng ty m 1 hoc hn 1 chi nhnh c quyn Viettel v h ch kinh doanh dch v ca Viettel m khng kinh doanh bt c dch v ca i th no. C th v chnh sch phn phi m Viettel thc hin : L ngi n sau Viettel t rt cho mnh bi hc lm gii hn ngi khc thnh cng th t c hi hn l lm khc ngi khc th c hi thnh cng s nhiu hn. Vi chin lc phn phi m Viettel s dng th c th thy h tn cng cc i th khc bng chin lc Tn cng sn .

Cng tc qun l knh phn phi: Gn y trn th trng thu bao tr trc ca Viettel xy ra tnh trng cc ch i l qua mt Viettel bng cch dng Sim a nng ng k kch hot hng lot Sim nhm n trnh vic ng k thng tin thu bao tr trc . V x l tnh trng Viettel a ra hp ng cam kt nu i l no vi phm s b x l 10.000 /1Sim Trit l kinh doanh phc v i trc li nhun theo sau. Viettel quyt nh ph sng nhng vng m hai i gia Mobifone v Vinaphone cha vn ti bng chin lc nng thn bao vy thnh th. Viettel cng tip tc chin lc ph sng di ng ti tt c cc huyn ngho trn c nc, trong c nhng ni cn cha c in. Tnh n nay, Viettel s hu mng li ph sng bin o vi hn 1.400 trm BTS dc b bin v ngoi khi, c kh nng phc v gn 7 triu thu bao. Viettel cng l nh mng duy nht ti Vit Nam c h thng cc trm ph bin, o v nh gin (pht sng tm xa 60-100 km) nh gi: - Viettel hin c nh gi l nh cung cp di ng c a bn ph sng ln nht Vit Nam, nht l cc a bn vng su vng xa. - Mng li phn phi rng khp, tn cng n mi ngc ngch khch hng m cc nh mng khc cha hng n.

- Kt hp tt c hai chin lc phn phi i tr v chn lc nhm phc v khch hng mt cch tt nht. - Thc hin tt cng tc qun l cc i l v im bn sim, th trnh vic gian ln lm mt uy tn ca cng ty vi khch hng. Chin lc truyn thng c ng Viettel p dng, lin kt v phi hp cc cng c truyn thng thnh mt hn hp xc tin: Qung co: p dng cc hnh thc qung co trn cc phng tin truyn thng i chng nh: Tivi, radio, bo, tp ch.., cc hnh thc qung co ngoi tri nh Pano, p phch, qung co trn cc website. Qung co trn cc phng tin thng tin i chng: Qung co trn truyn hnh v radio: Viettel xy dng nhng clip, nhng on qung co bng li dnh cho radio c sc mang tnh nhn vn cao. Pht sng trn cc i trn khp c nc, cc i truyn hnh chnh nh VTV1, VTV3, VTV6,.. cc i truyn hnh a phng nh: VTV, QRT, BTVNgoi ra cn cc knh radio c tng s ngi nghe nhiu nh VOV3, cc tn s AM Ty theo cc gi cc khc nhau m cng ty a ra nhng on qung co khc nhau, thi lng cng hon ton khch nhau. Cc on qung co ca vietel thng a s l qung co mang tnh cng ng v tnh nhn vn su sc nh on qung co Viettel lng nghe, Viettel tm lng Vit, Qung co trn bo v tp ch: i vi hnh thc qung co ny Viettel thc hin trn cc t bo m ngi dn thng c nh: Bo Tui tr, Thanh nin, Dn tr. Hnh thc qung co ny ch yu nh vo nhng i tng hay c bo, c tin tc, tuy n khng c hnh nh sng ng v bt mt nhng nhng thng tin v qung co rt r rng v chi tit. Ngoi ra, Cng ty cn chn cc loi tp ch qung co nh Bu chnh vin thng, Tp ch cng ngh, Tip th v gia nh

Qung co ngoi tri : Thng qua cc tm pano, aphich cng ty Viettel xy dng nn nhng hnh nh ca mnh trn cc ng ph, cc im ng ngi , cc trung tm thnh ph thu ht nhn quan ca ngi i ng, nhng ngi trong khu vc. T to c s nhn bit trong tm tr ngi tiu dng v thng hiu v hnh nh ca Viettel. Ngoi ra Viettel cn p dng hnh thc qung co ny tuyn truyn v cc s kin nng trong x hi hin nay nh: Tai nn giao thng, tim chch ma ty Bn cnh logo v cu slogan ca Viettel l nhng thng ip tuyn truyn i loi nh: Hy ni khng vi ru bia khi tham gia giao thng, hay chm mt giy cn hn gy tai nn

Bin qung co tuyn truyn ca Viettel Qung co trn cc website: Hin nay th cng ngh thng tin pht trin cng vi s hi nhp kinh t ton cu, vic p dng mi trng internet truyn thng qung b thng hiu, sn phm v hnh nh cng ty l rt ph bin. Nm bt c xu hng Viettel cng c nhng chnh sch v hnh thc qung co ny.

Viettel p dng h thng mng my tnh gi nhng tin nhn qung co ca mnh n vi cc thu bao ca khch hng thng qua cc tng i nh 197, 199Cng ty cn p dng hnh thc ng cc qung co trn cc website thng c lng ngi truy cp cao nh cc trang mng cng ng( Facebook, yahoo..), cc trang web bo, tp ch in t, forum ca viettel Khuyn mi: Viettel p dng nhiu hnh thc khuyn mi theo chu k cho khch hng nh: tng 50%, 100% gi tr th np, cc gi cc sinh vin th khuyn mi 30 pht gi ni mng ch vi 2000vn. Hay khuyn mi cho khch hng mua sn phm nh: cc gi cc nh Tomato, Happy zone, Ciao khuyn mi khi khch hng mua b kit 65000vn th trong ti khon chnh c 5000vn, ti khon thng 65000vn, hoc sp ti Viettel trin khai chng trnh khuyn mi dch v BankPlus. Theo , trong thi gian khuyn mi, khi kch hot thnh cng dch v BankPlus, khch hng s c tng 50.000 vo ti khon thu bao di ng (tr trc) hoc tr 50.000 vo cc thu bao di ng tr sau Ngoi ra vo cc ngy l ln nh Tt, Quc khch, quc t lao ng 1-5 Viettel c nhng chng trnh khuyn mi ln dnh cho khch hng. Trong ni b cng ty th cc hnh thc khuyn mi c ng cho nhn vin nh tin thng, cc hnh thc qu tng..Nhm thc y ng lc lm vic c nhn vin mnh. Quan h cng chng (PR) Chin lc quan h cng chng ca Viettel lun lun gn lin vi cc hot ng cng tc cng ng v x hi, cc chng trnh mang m tnh nhn vn nh: Tri tim cho em, N ci tr th, Chng trnh internet trng hc, ph sng bin oThng qua cc chng trnh ny mi ngi u bit n viettel.

Chng trnh n ci tr th Thiu tng Dng Vn Tnh, Ph tng gim c Viettel, ni: Viettel hot ng c li ln trong nhng nm va qua l do s ng h ca c x hi. Bi vy, chng ti phi c trch nhim quay tr li lm cho x hi tt ln, v chnh l s u t cho tng lai. Cng ty cn ti tr c quyn cho chng trnh Chng ti l chin s pht sng trn VTV3, to thm mt sn chi cho cc chin s xa nh, xa qu hng. Ngoi ra Viettel cn t chc cc s kin nh Tri n khch hng, t chc chng trnh quay s Ngy ch nht may mn tri n i vi cc khch hng ng h cho mng Viettel. Qua lm tng thm s trung thnh ca khch hng v qung b hnh nh, thng hiu ca cng ty nhm thu ht thm cc khch hng mi n vi Viettel. Viettel cng thng xuyn tung ra cc thng co bo ch cung cp thng tin v sn phm, dch v, thng tin khuyn mi, cc thng tin v cng ty cho khch hng nm bt. Cc thng co bo ch ca Viettel gn y: Viettel pht sng di ng ti Mozambique, Viettel tip tc chia s ni au da cam, Cui cng Thiu tng Tnh c kt: Vi khch hng, Viettel mong chm c vo tri tim ca h bng nhng chng trnh x hi c ngha, hn l thng qua qung co. Marketing trc tip

Hnh thc ny c Cng ty Viettel p dng kh ph bin qua cc tin nhn in thoi ca tng i ti khch hng nh cc tin nhn chc mng sinh nht, cc tin nhn thng bo cc chng trnh khuyn miV thng qua vc t chc cc chng trnh gao lu ca nhc, cc tr chi cho khch hng trong s kin Tri n khch hng cng ty Viettel va cm n c s ng h ca khch hng va xy dng c lng trung thnh ca khch hng vi cng ty hn. Xy dng mi quan h khch hng ngy cng gn b hn. nh gi - nh vo ng tm l ca khch hng thng qua cc on qung co, cc chng trnh PR mang tnh nhn vn su sc. - Cc chng trnh PR, khuyn mi mnh, to li th cnh tranh so vi cc i th khc nh Mobifone, Vinafone, FPT, - Cc qung co trn internet, tp ch, pano, apphich cng nu bt ln c im khc bit ca sn phm, dch v m nh mng ny cung cp cho khch hng ca mnh. - To c thin cm vi khch hng qua cc chng trnh ti tr nh: Tri tim cho em, N ci tr th, hay chng trnh cho ngi lnh Chng ti l chin s, Ngoi ra, Viettel nn thng xuyn thay i cc on qung co, ngoi cc hnh nh mang tnh nhn vn th nn c s hi hc to s thch th v mi l cho khn gi. Cc on qung co khng nht thit phi chiu trn cc gi vng v cc i chnh v Viettel c mt v tr nht nh trong lng khch hng gip gim thiu bt chi ph cho hnh thc qung co ny. Viettel cn khc phc nhng li chng trnh khuyn mi (vit sai chnh t trong tin nhn, t ri...). X l nhng tin nhn la o khng lm khch hng bc xc.

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+ Kh nng kt ni linh hot ca IPCC ci thin ng k cht lng CSKH. 3.3.B phn phng k hoch M rng th trng -Viettel lm ch c th trng trong nc. -Trong tng lai, theo k hoch Viettel s tng bc vn ra th trng quc t. Hin ti, Viettel u t sang hai nc Lo v Campuchia.. u t sang Lo, Campuchia, pht sng ti Hati, chun b trin khai Mozambique. V s u t vo cc th trng M La tinh, Chu Phi l thnh tch ng trn trng. y s l thnh tu ht sc quan trng khi tng bc khng nh mnh trn th trng quc t nu cng ty xm nhp thnh cng Hon thin h thng knh phn phi Xy dng h thng bn hng ti cp huyn, h thng nhn vin a bn ti tn phng, x. K hoch nhn s Vic tuyn dng, o to v o thi ngun nhn lc chuyn mn ha hn, ph hp, hiu qu hn vi phng chm nc mun trong th phi chy m bo b my, con ngi hon thin. Pht trin doanh thu Viettel t mc tiu t nay n 2015 Th trng trong c
t mc tng trng cao 20 25% c v doanh thu, li nhun v

nng sut lao ng. Vin thng trong nc tp trung a mng 3G c cht lng v vng ph tng ng 2G, a Internet bng rng n mi ngi v mi nh, pht trin truyn hnh tr tin (Pay TV).
Mc tiu bnh dn ha dch v vin thng: Viettel s y mnh

thc hin mc tiu bnh dn ha CNTT, a ng dng CNTT vo mi lnh vc, mi ng ngch ca i sng.

i vi th trng nc ngoi, Viettel t mc tiu:


Tng trng doanh thu trn 50%, m rng kinh doanh thm 3 4

quc gia vi tng dn s khong 100 triu dn

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