analysis the impEmographic variables in the research of consumers’ intentions of choosing traditional markets as the place to buy fresh food: A case study in Southern Central Coastal Region, Vietnam

This research was conducted to clarify the factors related to Demographic Variables affecting the consumers’ intentions of choosing traditional markets as the place to buy fresh food. The data serving for this study was collected from consumer interviews with the scale of three provincial cities represented for southern central coastal region, Vietnam: Da Nang, Quy Nhon and Nha Trang.