Examining Online Marketing Influence on Vietnamese Young Travelers’ Purchase Decision

The results reveal positive influence of independent variables on dependent variable, the raising demand on travelling and mobile first trend of young consumer. To be more detailed, EWOM is the strongest factor while social network, here is Facebook, has weakest effect. Online advertising gives a moderate influence on young traveller consumption. As a result, company should spend more efforts on raising customer’s feedback, keeping good relationship and doing higher level of after sale services rather than simply promote their social network accounts.