DICTIONARY OF MARKETING

- ad valorem duty / d vəlɔrəm djuti / noun the duty calculated on the sales value of the goods.
- advertising appeal / dvətazŋ ə - pil / noun the appeal of an advertise- ment to the intended audience.
- advertising department / dvətazŋ dpɑtmənt / noun the department in a company that deals with the company’s advertising.
- advertising weight / dvətazŋ wet / noun the amount of advertising given to a brand.
- annual accounts / njuəl ə - kaυnts / plural noun the accounts pre- pared at the end of a financial year 쑗 The annual accounts have been sent to the shareholders..
- auctioneer / ɔkʃənə / noun the per- son who conducts an auction.
- audit / ɔdt / noun the examination of the books and accounts of a company 쑗 to carry out the annual audit.
- back / bk / noun the opposite side to the front 쑗 Write your address on the back of the envelope.
- basic industry / besk ndəstri / noun the most important industry of a country, e.g.
- birth rate / b&θ ret / noun the num- ber of children born per 1,000 of the population.
- book value / bυk vlju / noun the value of an asset as recorded in the com- pany’s balance sheet.
- bottom price / bɒtəm pras / noun the lowest price.
- veləpmənt / noun the expansion of the total awareness and sales of a brand in a given market.
- branding / brndŋ / noun the act of giving brand names to products.
- brand value / brnd vlju / noun the value of a brand name.
- brandwidth / brndwdθ / noun the amount of customer recognition which a brand enjoys.
- noun the first edi- tion of a daily newspaper.
- kwpmənt / noun the machines used in an office.
- buying / baŋ / noun the act of getting something for money.
- pɑtmənt / noun the department in a company which buys raw materials or goods for use in the company.
- fekt / noun the effect of something af-.
- ceiling / silŋ / noun the highest point that something can reach, e.g.
- chartering / tʃɑtərŋ / noun the act of hiring for a special purpose.
- circulation / s&kjυleʃ ( ə ) n / noun the number of readers of a newspaper or magazine.
- close / kləυs / noun the end of a sales negotiation 쐽 verb 1.
- closing date / kləυzŋ det / noun the last date 쑗 The closing date for ten- ders to be received is May 1st..
- closure / kləυə / noun the act of closing.
- commercialization noun the act of making something into a business proposition 쑗 the commercialization of museums.
- commercial protection / kə - m&ʃ ( ə ) l prətekʃən / noun the guaran-.
- noun the supply of two or more products from the same production process.
- computing / kəmpjutŋ / noun the operating of computers.
- consignation / kɒnsaneʃ ( ə ) n / noun the act of consigning.
- consolidation / kənsɒldeʃ ( ə ) n / noun the grouping together of goods for shipping.
- containerization noun the act of shipping goods in containers containerise / kəntenəraz.
- co-operation / kəυɒpəreʃ ( ə ) n / noun the act of working together 쑗 The project was completed ahead of sched- ule with the co-operation of the workforce..
- corporate profits / kɔp ( ə ) rət prɒfts / plural noun the profits of a corporation.
- cost factor / kɒst fktə / noun the problem of cost.
- costs / kɒsts / plural noun the expenses involved in a court case 쑗 The judge awarded costs to the defendant.
- creativity / krietvti / noun the ability to generate new ideas, especially.
- credibility / kredblti / noun the state of being trusted.
- ntrəst / noun the interest which is added to the capital each year.
- debtor side / detə sad / noun the debit side of an account.
- ə ) n mekŋ / noun the act of coming to a decision.
- "υdz / noun the transport of goods to a customer’s address.
- delivery service / dlv ( ə ) ri s&vs / noun the store will deliver goods to all parts of the town.
- departmental manager / dipɑtment ( ə ) l mndə / noun the manager of a department.
- depreciation rate / dpriʃieʃ ( ə ) n ret / noun the rate at which an asset is depreciated each year in the company accounts.
- depth / depθ / noun the variety in a product line.
- deregulation / dire"jυleʃ ( ə ) n / noun the reduction of government con- trol over an industry 쑗 the deregulation of the airlines.
- desire / dzaə / noun the wish to do something.
- drawee / drɔi / noun the person or bank asked to make a payment by a drawer.
- nmk ɒbsəles ( ə ) ns / noun the rede-.
- economic planning / ikənɒmk plnŋ / noun the process of planning the future financial state of the country for the government.
- mɑnd / noun the actual demand for a product which can be paid for.
- elimination / lmneʃ ( ə ) n / noun the act of removing something email / imel / noun 1.
- equilibrium / ikwlbriəm / noun the state of balance in the economy where supply equals demand.
- exportation / ekspɔteʃ ( ə ) n / noun the act of sending goods to foreign countries for sale.
- facing page / fesŋ ped / noun the page opposite.
- falsification / fɔlsfkeʃ ( ə ) n / noun the act of making false entries in accounts.
- fear / fə / noun the feeling of being afraid.
- financing / fannsŋ / noun the act of providing money for a project 쑗 The financing of the project was done by two international banks..
- noun the send- ing of money from one country to another.
- forfeiture / fɔftʃə / noun the act of forfeiting a property.
- forwarding / fɔwədŋ / noun the act of arranging shipping and customs documents.
- freightage / fretd / noun the cost of transporting goods.
- full rate / fυl ret / noun the full charge, with no reductions.
- futurology / fjutʃərɒlədi / noun the prediction and study of future trends.
- grade level / "red lev ( ə ) l / noun the classification of a product’s quality.
- property market / prɒpəti mɑkt / noun the sale of houses.
- importation / mpɔteʃ ( ə ) n / noun the act of importing 쑗 The importation of arms is forbidden.
- interviewer / ntəvjuə / noun the person who is conducting an interview.
- issue / ʃu / noun the number of a newspaper or magazine 쑗 We have an ad in the January issue of the magazine..
- jobbing / dɒbŋ / noun the practice of doing small pieces of work.
- lading / ledŋ / noun the putting of goods on a ship.
- 쐽 noun the act of putting a new product on the market 쑗 The launch of the new model has been.
- le- galization noun the act of making something legal 쑗 the campaign for the legalisation of cannabis.
- licensing agreement / las ( ə ) nsŋ ə"rimənt / noun an agreement where a person or company is granted a licence to manufacture something or to use something, but not an outright sale licensing hours / las ( ə ) nsŋ aυəz / plural noun the hours of the day when alcohol can be sold.
- limitation / lmteʃ ( ə ) n / noun the act of allowing only a specific quantity of something 쑗 The contract imposes limitations on the number of cars which can be imported.
- listening share / ls ( ə ) nŋ ʃeə / noun the share of the total audience enjoyed by a radio station.
- logistics management / lə - dstks mndmənt / noun the management of the distribution of prod- ucts to the market.
- mapping / mpŋ / noun the drawing up of a map of an area.
- market dues / mɑkt djuz / plural noun the rent to be paid for a stall in a market.
- market position / mɑkt pə - zʃ ( ə ) n / noun the place a company holds in a market.
- market structure / mɑkt strktʃə / noun the way in which a.
- median / midiən / noun the middle number in a list of numbers.
- merchanting / m&tʃəntŋ / noun the action of buying and selling.
- metro area / metrəυ eəriə / noun the central part of a large city.
- noun the amount of money which exists in a country.
- monopolization noun the process of making a monopoly monopolise / mənɒpəlaz.
- nkm / noun the value of income from the sales of goods and services in a country.
- nationalization noun the taking over of private industry by the state.
- niche marketing / niʃmɑktŋ / noun the promotion of a product aimed at one particular area of the market.
- noun the failure to deliver goods that have been ordered.
- obsolescence / ɒbsəles ( ə ) ns / noun the process of a product going out of.
- opening bid / əυp ( ə ) nŋ bd / noun the first bid at an auction.
- opening sentence / əυp ( ə ) nŋ sentəns / noun the first sentence in an email.
- operating system / ɒpəretŋ sstəm / noun the main program which operates a computer.
- operational costs / ɒpəreʃ ( ə ) nəl kɒsts / plural noun the costs of running a business.
- noun the chance to do something successfully.
- over-the-counter sales / əυvə ðə kaυntə selz / plural noun the legal

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