iNET SEO MASTER 2014

HNG DN SEO WEBSITE CN BN

Ebook SEO Master ny s gip bn c kin thc nn tng
vng chc trn con ng tr thnh SEO Master chuyn nghip.

Nguyn Trng Th l mt chuyn gia SEO v Internet Marketing.

L mt ngi am m Internet, anh lun tm ti khai thc cc
cng c tt phc v cho cng vic v kinh doanh. Sau hn 12
nm tri nghim, cng nh hc tp trong nc v nc ngoi,
3/ 2011 anh quyt nh chia s kin thc v kinh nghim ca
mnh vi cng ng.
Anh l Ch tch, CEO ca tp on iNET chuyn v cc dch v
trn Internet v Mobile. Anh cng l ng sng lp Hc vin o
to CNTT NIITiNET vi hai c s o to ln ti H Ni v TP
HCM, mi nm o to trn 1.000 lt hc vin.
Lin h tc gi: www.Facebook.com/trongtho * tho@inet.vn

iNET SEO MASTER 2014

V3.0 - 18/12/2013

NI DUNG
1. TNG QUAN V SEO ........................................................................................................... 3
1.1. SEO l g ? ...................................................................................................................... 3
1.2. Li ch ca SEO .............................................................................................................. 3
1.3. Tm hiu v Google ......................................................................................................... 4
1.4. SEM v PPC l g ? ......................................................................................................... 5
1.5. Quy trnh SEO 1 website ................................................................................................. 6
1.6. Chun b g trc khi hc SEO ........................................................................................ 6
2. LP DANH SCH T KHA ................................................................................................. 7
2.1. Nghin cu v la chn t kha ..................................................................................... 7
2.2. Thit k URL bi vit ....................................................................................................... 9
3. TI U BN TRONG TRANG WEB .................................................................................... 10
3.1. Title ............................................................................................................................... 10
3.2. META Decription ........................................................................................................... 11
3.3. Heading (H1, H2, H3): ................................................................................................... 11
3.4. Hnh nh (IMG) .............................................................................................................. 12
3.5. Mt t kha .............................................................................................................. 12
4. CC YU T TRN WEBSITE............................................................................................ 13
4.1 Tn min v Hosting ....................................................................................................... 13
4.2. Ngn ng trang web ...................................................................................................... 13
4.3. File robots.txt ................................................................................................................. 14
4.4. Sitemap l g ?............................................................................................................... 15
4.5. Trang 404 ...................................................................................................................... 16
4.6. Redirect 301 .................................................................................................................. 16
4.7. Canonical ...................................................................................................................... 17
4.8. Kim tra li HTML .......................................................................................................... 17
5. XY DNG LIN KT ......................................................................................................... 18
5.1 Backlink l g ? ............................................................................................................... 18
5.2. Cc loi backlink............................................................................................................ 18
5.3. Pagerank l g? ............................................................................................................. 19
5.4. Nofollow l g ? .............................................................................................................. 20
6. MT S K THUT BLACK-HAT SEO ............................................................................... 21
7. KIM TRA TH HNG TRANG WEB .................................................................................. 22
Tham kho mt s ch khc: .............................................................................................. 23

iNET SEO MASTER 2014

V3.0 - 18/12/2013

1. TNG QUAN V SEO

1.1. SEO l g ?
SEO (Search Engine Optimization): l qu trnh ti u ha
website cho n tr ln thn thin vi cc my cc ch tm
kim nh Google, Bing, Mc tiu ca SEO l a website
ln trang 1 Google vi cc t kha (keyword) mong mun.

SEO l mt cng c ca Internet Marketing, mt ngh ang rt HOT. VN hin nay c

hn 200 cng ty dch v SEO v hn 10.000 ngi ang lm SEO (gi l SEOer). Nhu cu
v nhn lc SEO ang ngy cng tng do cc doanh nghip hiu r gi tr ca cng c ny
v ang u t mt cch nghim tc v bi bn hn. (Xem thm bi vit SEO l g ?)

1.2. Li ch ca SEO
Trc khi quyt nh mua hng, phn ln khch hng u tm
kim trn Google. Thng thng, h ch nhn vo trang u ca
kt qu tm kim. Do vy, vic website ca bn nm trn trang 1
Google ging nh vic bn xut hin trc mt khch hng khi
h ang c nhu cu mua hng.
C v tr cao trn bng xp hng Google l v cng quan trng.
SEO cn c v nh NAM CHM ht khch hng vo website.
Nu bn ti u website cng tt th sc mnh ca n cng ln,
v s thu ht c nhiu lng truy cp u n mi ngy.
Mt s li ch ca SEO m bn nn bit:
1. C c khch hng t ng, u n mi ngy, ngay c khi bn ang ng.
2. Khch hng t tm n, v bn khng mt ph cho vic marketing sai i tng.
3. Bn xut hin ng lc khch hng ang c nhu cu, nn c hi bn c hng l
rt ln. Thng thng t kha cng di th t l mua hng cng cao.
4. Vic xut hin trn trang 1 Google vi nhiu t kha khc nhau s lm tng uy tn
tn min, t tng thng hiu cho doanh nghip.
5. SEO gn nh min ph. Chi ph duy nht bn phi tr l thi gian.
6. Gia tng doanh thu v li nhun.
Ngi lm SEO khng cn phi bit v IT. Cng vic bn lm ch yu l vit ni dung, v
xy dng lin kt. Tuy nhin, nu bn bit v IT s l mt li th. SEO rt d hc, d lm,
v cng ng SEOer th rt ng. Nu bn thc s tp trung th ch sau 1 nm c th
tr thnh SEOer chuyn nghip SEO Master.
iNET SEO MASTER 2014

V3.0 - 18/12/2013

1.3. Tm hiu v Google

Google s dng hn 200 tiu ch quyt nh th t ca cc trang web trong trang kt
qu tm kim. N cng cng khai cc hng dn ca mnh trn trang support.google.com.
u tin, hy chc chn rng trang web ca bn c cng c tm kim bit n, iu ny
c ngha l c mt con nhn (spider hay robot) t ng tm n trang web ca bn.
Google c nhiu my ch tm kim t cc quc gia khc nhau. Bn Vit Nam tm kim
ni dung Ting Vit th Google s tr v kt qu t my ch Google.com.vn; kim tra
th hng trang web vi ngi dng Nht, bn cn truy cp website Google.com.jp.

Trang kt qu tm kim c tn ting anh l SERP (Search Engine Result Page), bao gm
nhiu ni dung c gi l SNIPPET. Mi snippet bao gm: Title, URL, & Description. Gn
y Google hin th kt qu tm kim c thm: Hnh nh, Video, Tn tc gi, Review
. Ni dung ny c gi l Rich Snippet.

Khi SEO hoc thu cng ty lm SEO, bn thng nghe ni n thut ng TOP 10, TOP 5,
TOP 3. Dch v SEO TOP 10 ngha l a trang web ln trang 1 Google v tr s 1 n
10. TOP 5: v tr t 1-5, TOP 3: v tr t 1-3. Hin nay rt t cng ty nhn SEO TOP 1, v
Google thng xuyn hay i th hng trang web nn v tr khng n nh.

Bn cn lu l Google ang c nhn ha kt qu tm kim. Ngha l, nhiu ngi ngi

cng mt a im, g cng mt t kha s nhn c kt qu khc nhau. Nhng trang
web bn thng xuyn truy cp s lun c th hng cao khi bn tm kim.

c bit t khi Google a ra mng x hi Google+, nu bn theo di ai th nhng

trang web m ngi chia s s lun c th hng cao khi bn tm kim. iu ny tng
t vi nhng ni dung bn +1, Like hoc chia s ln Mng x hi.

V l do ny, nu bit cch kt hp SEO vi cc cng c khc (Email, Social, PR,..) bn s

cng c c nhiu khch hng hn, v hiu qu kinh doanh s tt hn.

iNET SEO MASTER 2014

V3.0 - 18/12/2013

1.4. SEM v PPC l g ?

SEM (Search Engine Marketing) Tip th trn cng c tm kim: l cch a website ln
trang kt qu tm kim trn Google. SEM = SEO + PPC.

PPC (Pay Per Click): Xut hin trn Google bng cch tr tin cho mi nhp chut. Chi ph
mi khi ai bm vo qung co c gi l CPC (Cost Per Click). Khi s dng PPC, bn
cn quan tm ti vic ti u ha qung co c v tr cao v CPC thp. Hy tng tng
thay v 5.000/click, bn ti u cn 1.000/click, bn s tit kim c bao nhiu ?

s dng dch v PPC ca Google, bn truy cp vo website: Adwords.Google.com &

login bng ti khon Gmail. Nu mun t mnh ci t v ti u qung co, bn c th
tham gia kha hc Qung co Google Adwords ti iNET xem thm Video.

***

Google sp xp th hng ca tng trang web,

ch khng phi sp xp th hng ca c website.

iNET SEO MASTER 2014

V3.0 - 18/12/2013

1.5. Quy trnh SEO 1 website

1. Nghin cu th trng v la chn t kha
+ Xc lp mc tiu kinh doanh: SEO ch l cng c nhm t mc tiu kinh doanh.
+ Tm hiu th trng: ang c nhng xu hng g, nhng c hi no cho bn ?
+ Nghin cu i th: ang lm g, SEO t kha no, chin lc SEO ?
+ Nghin cu t kha: Khch hng tm kim g trn Google, bn chn t kha no ?
2. Ti u trn website (on-site & on-page)
Ti u tng th website: cu trc, sitemap
Cc yu t bn trong tng trang web.
3. Ti u bn ngoi website
(off-site & off-page)
Xy dng lin kt bn trong website.
Cc lin kt vi th gii bn ngoi.
Social Links Lin kt t mng x hi.
Lu lng truy cp vo website.
4. o lng, nh gi v iu chnh
o lng hiu qu kinh doanh, lng truy cp tng hay gim, th hng t kha trn
Google, xp hng alexa, s lng lin kt, ngun t lin kt, xu hng t kha, i
th c cc thay i g.. t bn s a ra nhng iu chnh cho ph hp.
Bc u tin l quan trng nht v n nh hng n hiu qu cui cng ca chin dch
SEO. Quy trnh c lp li lin tc trong sut qu trnh SEO. T kha c th thay i ty
theo th trng. Cch lm c th thay i ty theo mc hiu qu bn nh gi.

1.6. Chun b g trc khi hc SEO

1. HTML: cc ni dung trn Internet c to bi HTML, Google cng c HTML
quyt nh th hng trang web. Ngi lm SEO v Marketing cn bit cch s dng
cc th HTML c bn.
2. Kin thc v lnh vc: Bn mun bi vit thu ht ngi dng th phi hiu r v
ch . Cng chuyn su bn cng d vit, khch hng s tin tng bn hn.
3. Thng xuyn tm kim Google, s dng thnh tho Firefox hoc Chrome.
4. Ngoi ra, SEOer phi l ngi chm ch, chu kh, u t thi gian tm hiu v
thng xuyn cp nht thng tin mi cng nh cc thay i thut ton ca Google.
iNET SEO MASTER 2014

V3.0 - 18/12/2013

2. LP DANH SCH T KHA

2.1. Nghin cu v la chn t kha
L cng vic u tin v quan trng nht trong SEO.
T kho l nhng cm t m ngi dng s dng
tm kim sn phm / dch v ca bn trn Google.
Bc 1: Xc nh khch hng ca bn l Ai ?
Bc 2: Lit k cc t kha m bn cho rng khch
hng c th dng tm kim.
Bc 3: Kim tra s lng tm kim v mc kh a ln trang 1 Google.
bit s lng tm kim mi t kha, bn s dng cng c Google Keywords Planner

Bn tm trn Google t kha [ Keyword Planner ] v bm vo kt qu tm kim t nhin

u tin. Bn phi ng nhp bng ti khon Google v in thng tin ng k s dng
dch v Adwords.

iNET SEO MASTER 2014

V3.0 - 18/12/2013

Nhp danh sch t kha m bn lit k trong bc 1.

V tr: Vit Nam, Ngn ng: Ting Vit

Click Ly tng, bn s c c thng tin ca tng t kha, nh : s lng tm kim,

mc cnh tranh v qung co (cao, trung bnh, thp), biu s lng tm kim qua
cc thng, chi ph CPC bnh qun khi ai bm vo qung co,.. Google cng gi nhng
t kha lin quan bn la chn.
Bn hy lu li nhng t kha TIM NNG, c lng tm kim ln.

Mt s gi cho bn:

S lng tm kim ln (khng qu t), bao nhiu th ty theo lnh vc.

Nn chn t kha di, ng i tng tim nng (kh nng mua hng cao).

Nn chn t kha a phng, v d : "Kha hc SEO ti H Ni"

Mi trang ch SEO vi 1 t kha chnh, nhiu t kha th SEO vo nhiu trang.

Tip theo bn cn kim tra mc cnh tranh ca t kha:

C bao nhiu i th nm trn trang 1 ?

i th lm SEO tt cha : nhn vo cch t Title, M t, ...

Nu c nhiu kt qu l trang tin, rao vt, din n th bn c th d dn vt qua.

Tm kim trn Google theo c php [ intitle:t kha ]. Nu s lng kt qu

di 10.000 th SEOer newbie c th t TOP trong vng 1 thng.

Cui cng bn cn sp xp t kha theo nhm (chuyn mc) cho d qun l v vit bi.

iNET SEO MASTER 2014

V3.0 - 18/12/2013

2.2. Thit k URL bi vit

URL l a ch bi vit, cn cha t kha. Vi trang ch th URL chnh l domain.

Do vy, nu domain ca bn cha t kha, th tt c URL trong website u cha t kha.
l l do ti sao domain cha t kha SEO d dng hn.
Sau khi c danh sch t kha, cng vic tip theo bn cn lm l chun b cc bi vit
vit. Mi t kha bn to ra mt bi vit. Mi bi vit cn phi c a ch URL ring.
T danh sch t kha, bn lp ra danh sch URL trc khi bt tay vo vit ni dung
V d :

T kha

URL

Marketing Online

http://marketing.edu.vn/marketing-online

Internet Marketing

http://marketing.edu.vn/marketing-online

Internet marketing, Hoc Internet Marketing

http://inet.edu.vn/khoa-hoc/3/internet-marketing.html

Lu : Mt bi vit c th SEO vi 1 t kha chnh v nhiu t kha ph (cha t kha chnh)

C nhiu cch vit URL khc nhau bn c th la chn:

1/ Phn cp th mc
http://inet.edu.vn/khoa-hoc/internet-marketing.html
2/ Ch s dng cng mt cp (t kha t sau tn min) :
http://inet.edu.vn/khoa-hoc-internet-marketing.html
Trc khi c chng tip theo, bn hy truy cp vo WEB.TIN.VN ng k ti khon
(nu cha c) --> ng nhp --> To 1 blog vi a ch: <T kha>.TIN.vn. Tham kho
blog ca ti: startup.TIN.vn. y l cng c cho php bn to trang web bn hng t
ng, tch hp sn tnh nng thanh ton online, affiliate, ...v c th gn tn min ring.
iNET SEO MASTER 2014

V3.0 - 18/12/2013

3. TI U BN TRONG TRANG WEB

Sau khi chn c t kha, v thit k cu trc URL cc bi vit, bn chuyn sang
bc tip theo l vit ni dung v ti u cc yu t trn tng trang web (on-page).
Di y l nhng thnh phn ca 1 trang web:

Nguyn tc 1: T kha xut hin trong tt c cc thnh phn ca trang web:

Tiu , M t, URL, Headline, hnh nh & cc on vn bn trong bi vit.
Nguyn tc 2: T kha t bn tri tt hn bn phi, bn trn tt hn bn di.

Tip theo, chng ta s tm hiu vic ti u tng yu t trn trang:

3.1. Title

M t ngn gn ch trang, 10 70 k t, nn t t kha bn tri tiu .

Ni dung tiu phi duy nht trong ton b website.

Th <title> t trong phn <head> ca ni dung HTML:

<HEAD>
<title>EBOOK SEO MASTER 2014 - T hc SEO Min Ph</title>

</HEAD>

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3.2. META Decription

Miu t chi tit li ch trang web, chiu di 100 - 160 k t, cha t kha.

Ni dung m t phi duy nht trong ton b website: Cc trang khc nhau th tiu
v m t phi khc nhau.

<head>
<title>EBOOK SEO MASTER 2014 - T hc SEO Min Ph </title>
<META name="description" content="Download Ebook SEO Master 2014 min ph, T hc
SEO, Quy trnh SEO (on-page + off-page) a website len trang 1 Google" />
</head>

Ni dung Title v Description s c xut hin trong kt qu tm kim trn Google. Bn

hy vit lm sao hp dn ngi dng, gip tng lng truy cp vo website.

Ngoi ra, cn c th META Keywords dng lit k cc t kha. Hin ti Google khng
c th ny nn tt nht bn khng nn s dng trong trang web.
<META name="keywords" content="tu khoa 1,

tu khoa 2,.." />

3.3. Heading (H1, H2, H3):

Dng nh dng cc mc trong ni dung. C 6 loi th heading t H1 n H6. Trong
, H1 s c nhn mnh cao nht, font ch ln nht v gim dn cho n H6.
Nguyn tc 3: font ch cng ln th ni dung cng quan trng - cn cha t kha.
Dng headline (tn bi vit) l phn bt u ca bi vit, cn t trong th H1.
</head>
<body>
<H1>EBOOK SEO MASTER 2014</H1>
...
Hng dn a website ln TOP Google.
</body>

Ngoi ra, bn c th s dng th <strong> in m </strong>, hoc <em>in nghing </em>

nhn mnh t kha so vi cc t xung quanh.

iNET SEO MASTER 2014

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3.4. Hnh nh (IMG)

Hnh nh cng l 1 thnh phn ca ni dung v n cng cn c ti u theo t kha.
Google khng c c ni dung file nh (xu hay p th Google khng bit), m ch c
c nhng phn ni dung vn bn. Vi hnh nh, bn cn t t kha trong:

Tn file nh

Th ALT (m t nh)

Dng ch thch pha di nh

<IMG src="/images/dao-tao-seo.gif" ALT="Chng trnh o to seo master"/>

Lu :

Khng chn Robot (trong file robots.txt) c th mc cha file nh

To thm nhiu backlink n nh, bng cch nhng nh vo nhiu bi vit.

Ni dung nh phi ph hp vi ch trang web, lm r ngha cho bi vit.

Dung lng v kch thc file nh va trang web c ti nhanh hn.

Vn bn xung quanh hnh nh phi lin quan n t kha.

chc chn Google index, bn nn t URL nh trong file sitemap.xml

3.5. Mt t kha
L t l gia s ln xut hin ca t kha trong mt trang web (bao gm c Title v
Description), so vi tng s ln xut hin ca tt c cc t c cng di.
Mt s li khuyn v mt t kha:
1. T kha cn SEO c mt cao nht trong trang web.
2. Khng lp li t kha qu nhiu trong mi on vn bn (>= 3 l nhiu).
3. Mt t kha tt nht t 2% 5%
Bn c th s dng cng c SEOQuake kim tra nhanh mt t kha.
Ngoi cc yu t trn, ni dung trong trang web ca bn phi hp dn ngi dng. Nu t
l thot (Bounce Rate) thp - ngha l khch hng li trang web cng lu cng tt.
==> Tham kho: 4 Cch Google Index nhanh bi vit.
iNET SEO MASTER 2014

V3.0 - 18/12/2013

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4. CC YU T TRN WEBSITE
4.1 Tn min v Hosting
Tn min c nh hng rt ln n th hng ca tt c cc trang web trn website. V l
do ny, bn nn la chn:
1/ Tn min cha t kha (c hiu qu ngay), hoc
2/ Tn min theo hng hiu (v lu di s tt hn tn min t kha)
3/ S dng nhng tn min c tui th, PageRank cao.
4/ ui theo a l, v d: .VN s tt hn khi SEO Vit nam
5/ Cng ngn gn cng tt,
trnh nhm ln, nghe 1 ln l
nh v c th vit li c.
Hin nay, s hu mt tn
min t kha p rt kh.
Thng th bn phi mua li
vi gi cao hoc s dng
dch v BACKORDER ng k li tn min ngay khi
ht hn, thng l do ch s
hu qun khng gia hn tham kho ti www.iNET.vn.
Hosting l ni lu tr ni
dung website. Bn nn chn dch v hosting cht lng (my ch mnh, bng thng rng),
cng gn khch hng tim nng cng tt. V d: nu bn hng n khch hng M th
bn nn t website M.

4.2. Ngn ng trang web

Bn c th thng bo vi Search Engine bit trang web ca bn dng ngn ng g, bng
cch s dng thuc tnh lang hoc xml:lang trong th HTML; V d di y xc nh
trang web dng ngn ng Ting Vit (vi).
<html xmlns="http://www.w3.org/1999/xhtml" lang="vi" xml:lang="vi">
...
</html>

Nu bn khng ci t ngn ng th cc Search Engine cng c th t pht hin ra c.

Tuy nhin, bn cng r rng th Search Engine s thch hn.
iNET SEO MASTER 2014

V3.0 - 18/12/2013

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4.3. File robots.txt

Khi Robot truy cp vo 1 website, trc khi c ni dung cc trang web, n s tm n file
robots.txt. y l mt file text, t th mc gc, cha cc dng lnh dng CM
Robot khng c truy cp n 1 s ti nguyn trn website.
Trong website ca bn chc chn s c mt s trang, th mc, file m bn khng mun b
ngi khc nhm ng. Khi bn hy s dng lnh DisAllow cm Robot c. Nu
bn s dng lnh Allow: /, tt c mi ngc ngch trong website s
c Google index. Xem v d: http://inet.edu.vn/robots.txt
Bc 1: M notepad v son ni dung theo mu sau
User-agent: *
<-- tt c cc spiders
Disallow: /admin/
<-- cm c cc trang trong
Disallow: /private/
th mc admin.
Disallow: /backup/
Allow:/
<-- cho php c phn cn li
Sitemap: http://inet.edu.vn/sitemap.xml

Bc 2: Copy file ln th mc gc ca website

Nu thy website b mt nhiu index, bn hy kim tra file robots.txt xem c dng cm
(DISALLOW) Robot c ni dung trang web hay khng. Ngoi cch s dng file robots.txt,
bn c th s dng th META ROBOTS trong phn <head>...</head> ca ni dung HTML
iu khin Robot truy cp vo trang web :
<META name="robots" content="index, follow" />
Trong , gi tr ca trng content:

ALL

Cho php Robots Index v i theo links ti trang khc = Index, Follow

NONE

Khng cho Index v khng cho i ti trang khc = NoIndex, NoFollow

[NO]INDEX

[Khng] cho php Robot index trang web

[NO]FOLLOW [Khng] cho php Robot ln theo cc link n trang ch, khng
truyn gi tr cho trang ch.

Khi Robot c file robots.txt, n s a ni dung ca file ny v my ch bo co. Bn

c th xem ni dung ny trong Webmaster Tools, menu: Tnh trng >> URL b chn.

iNET SEO MASTER 2014

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4.4. Sitemap l g ?
Sitemap (s website) l mt danh sch lit k cc trang web trn website. y l mt
cch Robot nhanh chng tm v c cc trang web ca bn.
C 2 loi sitemap:

Dnh cho ngi dng (c th l trang web sitemap.html)

Dnh cho robots: sitemap.xml (t th mc gc ca website)

Cch to file sitemap.xml

Bc 1: Bn vo a ch: www.xml-sitemaps.com

Starting URL: nhp a ch trang ch, v d: http://inet.vn

Change frequency: Always hoc Daily hoc Weekly,..

Priority: Auto

Bm vo: Start

Ch cho n vo c website ca bn, bao lu ty theo s lng bi vit trn website. Khi
chy xong bn s nhn c 1 danh sch cc file, nhng bn bm vo file: sitemap.xml
Bc 2: Sa ni dung v upload sitemap.xml ln Server
S dng Notepad m file sitemap.xml chnh sa:

t cc thng s Priority cho tng URL

Xa bt nhng URL khng quan trng.

Dng FTP upload file sitemap.xml ln host, t file th mc gc ca website.

Bn c th t ng link ti file sitemap.xml cui ni dung file robots.txt

Bc 3: ng k sitemap.xml vi Google Webmaster Tool.

+ Nhp website v xc minh quyn s hu (Xem hng dn)
+ Chn menu: Ti u ha >> S trang web
+ Bm vo nt THM/KIM TRA S TRANG WEB
+ Nhp tn file sitemap.xml v bm vo nt Gi s trang web.

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4.5. Trang 404

Dng thng bo cho ngi dng bit mt ni dung (URL) no trn website khng tn
ti. V d di y l mt thng bo trn website inet.vn:

Cc ti u trang 404 Not found

To trang 404 (v d: 404.html) thng bo cc URL khng tn ti.

Trn trang 404 c lin kt v trang ch hoc quay tr li trang trc.
Khng cho Google index trang ny (<Meta name=robots content=noindex />)

4.6. Redirect 301

Khi i a ch (URL) ca trang web hoc tn min mi, bn cn thc hin cc bc sau:
1. Khch hng hoc Robot truy cp
vo a ch c th chuyn sang
a ch mi.
Bn c th thc hin iu ny
bng cch dng th Meta
refresh hoc Redirect.
2. Nu a ch c c th hng
trn Google, v ang c rt
nhiu backlink t bn ngoi tr
n, bn cn chuyn ton b gi
tr ny cho trang mi. lm
iu ny, bn phi s dng k
thut Redirect 301.
Bn cng dng Redirect 301 khi chuyn hng t tn min c www sang tn min khng
c www (hoc ngc li). V d: khi bn g www.inet.vn th t ng chuyn v inet.vn
Bn ng quan tm n vic lm th no ci t website chy Redirect 301. Bi v y
l cng vic ca lp trnh vin, khng phi SEOer. Nu mun tm hiu thm v kim tra
trang web ang chuyn hng bng hnh thc no ti http://inet.edu.vn/redirect-checker

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4.7. Canonical
Trong thc t mt trang web c th c gn nhiu a ch (URL). Nhng Google li coi
mi URL l mt trang ring. Khi s ny sinh hin tng trng lp ni dung gia cc
URL. Google ch chp nhn index mt URL. N c th l URL m bn khng mong mun.
Trong cc bn sao, bn t dng sau y vo trong phn <head>...</head> bo vi
Google bit URL gc. Sau Google s index URL gc theo ca bn:
<link rel="canonical" href="URL trang gc"/>
Rel canonical

URL gc

Bn sao 1

Rel canonical

Rel canonical

Bn sao 3

Bn sao 2

V d: Kha hc SEO Master c nhiu URL vi ni dung ging nhau n 99%.

1. http://inet.edu.vn/khoa-hoc/2/search-engine-marketing-seo.html
2. http://inet.edu.vn/khoa-hoc/2/search-engine-marketing-seo.html?affid=126
3. ....
Ti mun Google index URL s 1, khi m HTML ca tt c cc URL cn li s c dng
<link rel="canonical" href=http://inet.edu.vn/khoa-hoc/2/search-engine-marketing-seo.html />

4.8. Kim tra li HTML

Khi thit k web, bn phi m bo trang web c th hin th tt vi nhiu loi trnh duyt
khc nhau. Lm sao trang web cng t li HTML cng tt.
Ngi xem nhiu trnh duyt khc nhau s thy website ca bn theo mt chun chung,
cu trc website cng nh b cc ni dung trn website khng b ph v.
kim tra li HTML, bn vo a ch sau: http://validator.w3.org

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5. XY DNG LIN KT
5.1 Backlink l g ?
L lin kt t trang ny sang trang khc.
Mt backlink c to bi 2 phn:

Anchor text: l phn ngi dng nhn thy.

URL: a ch ca trang ch. Khi ngi dng bm

vo Anchor text th v trang ny.

Google s dng s lng v cht lng backlinks tr ti

mt trang web nh l mt trong nhng yu t quan trng
xc nh th hng ca trang web .
<a href="http://inet.edu.vn">Anchor text</a>

Mt s lu khi xy dng lin kt:

t backlinks t trang c cng ch v ni dung.

t backlinks t cc trang c PageRank cao.

Qu nhiu backlinks trong mt khong thi gian ngn c th lm

th hng ca trang web b pht, hoc b xa ch mc hon ton.

t backlink ln t kha hoc cm t cha t kha.

Link popularity ( ph bin ca lin kt): trang web ca bn cng c ph bin rng
(nhiu lin kt t bn ngoi tr n, t nhiu ngun khc nhau) th th hng cng cao.
Link building: l cng vic (qu trnh) xy dng lin kt i / n cc trang web iu
hng ngi dng v robot, t lm tng mc ph bin v th hng ca trang web.

5.2. Cc loi backlink

1/ Internal links: l nhng lin kt tr ti trang trn cng 1 website.

Cc thanh menu ca trang web thng l Internal links

Dng iu hng ngi dng v robot di chuyn gia cc trang trong website

L yu t gip Search Engine bit c trang no l trang quan trng trong website.

Mt s lu khi xy dng lin kt ni b:

o

Robot kh nhn din c cc lin kt c to bi Javascript.

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Lin kt trong flash th Robot khng th truy xut c

Khng t qu nhiu link i ra trn 1 trang, thng <= 100 links

t link ln t kha, trnh t ln t chung nh: bm vo y, click here.

2/ External Links: l nhng lin kt tr ti hoc t cc trang bn ngoi website.

o

Trong SEO, lin kt ngoi c gi tr hn lin kt trong.

Bn cn ch n lin kt i ra (Outbound Links) v i vo (Inbound Links)

Mi lin kt dng truyn gi tr t trang ngun cho trang ch. Gi tr ca lin

kt ph thuc vo: uy tn ca omain t lin kt (DA Domain Authority),
uy tn ca trang web t lin kt (PA Page Authority), S tng quan v ni
dung ca 2 trang, s lng lin kt i ra khi trang t link,..

Lu :

Lin kt t bn trn c gi tr hn lin kt t pha di trang web.

Lin kt trn trang c tiu cha t kha s c gi tr hn.

Lin kt t ln vn bn s tt hn lin kt t ln hnh nh (ALT).

***

Content is king, link is queen

Vic c mt lng backlink cht lng t cc website khc tr v website ca bn
l mt trong nhng iu quan trng nht c th hng cao trn Google.

5.3. Pagerank l g?
L thc o ca Google v mc ph bin ca 1
trang web (c ngha tng PA ca SEOMoz). PR
c tnh ton da trn s lng v cht lng lin
kt. PR c gi tr t 0 10; Trong PR 0 l trang
web mi, khng ph bin.

PR cng ln th chng t trang web cng ni ting

c nhiu lin kt tr ti. Trang c PR cng cao th lin
kt t trn (Outbound links) s c gi tr cng ln.
PR c Google cp nht 3 thng 1 ln. kim tra PR ca mt trang web, bn c th
dng nhiu cng c tch hp trn trnh duyt, nh SEOQuake, Google Toolbar, hoc
thng qua cc trang web http://inet.edu.vn/pagerank.

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Mt s cch c backlink tt v tng PR:

Link Baiting (cu link): vit ni dung tt, hp dn, nhiu ngi khc s copy.

Chia s lin kt ln cc mng x hi: Google+, Facebook, Twitter,..

Trao i lin kt vi nhng website cng lnh vc.

Bnh lun, tr li bi vit trn cc blog, din n cng lnh vc.

Xy dng h thng website, v tinh l cc blog hoc website tn min t kha.

Khi xy dng lin kt, iu quan trng l bn phi duy tr vic t lin kt u n, trnh
tng qu nhanh, hoc khng c thm lin kt trong thi gian di.

5.4. Nofollow l g ?
Thuc tnh rel="nofollow" trong th <a> dng thng bo cho Robot khng i theo lin
kt ny n trang ch. Khi , lin kt ch cn tc iu hng ngi dng.
<a href="http://seomaster.vn" rel="nofollow">SEO Master</a>
Ngoi cch t nofollow cho tng lin kt, bn c th s dng th META robots t
nofollow cho tt c cc lin kt i ra khi trang web:

<META name="robots" content="index, nofollow" />

Thng thng lin kt cn c tc dng
truyn gi tr (pagerank) ca trang t
lin kt sang trang ch. Cc lin kt
nofollow s khng chia s gi tr cho
trang ch. Do vy, chng khng c gi
tr tng th hng cho trang ch.
tng tnh T NHIN, trang web ca
bn cng nn c mt vi lin kt
nofollow tr ti. ng thi, bn cng nn
t nofollow khi lin kt n cc trang
web km cht lng.
Tuy nhin, nu bn , cc lin kt t trn mng x hi, bnh lun trn blog, .. u l lin kt
nofollow. Nhng link ny vn c Google nh gi khi xem xt mc ph bin ca trang.

Cng qung b trang web n nhiu ni, bn cng c thm nhiu traffic,
ng thi gip tng UY TN v TH HNG trang web khi c tm kim.

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6. MT S K THUT BLACK-HAT SEO

BLACK-HAT SEO: l n lc nng cao th hng trang web bng nhng k thut khng
c cc cng c tm kim chp thun, hoc la di;
V d: Text, link n vi thuc tnh display:none, mu ch tng t vi mu nn, t text hoc
link nm bn mn hnh: text-indent: -1000px, hoc tr v kt qu khc nhau ty theo ngi
dng hay Robot (Cloaking).
i khi v mun c Google nh gi xp hng cao m mt s
SEOer c hnh ng che giu on vn bn hay lin kt. y l 1
k thut Black HAT SEO b Google pht hin. Nu bn s dng
th s lm gim xp hng trong SEO v n nh hng n UY TN
ca website.

Cc dng Hidden text v Hidden link

Mu ch trng trng vi mu nn

Qu nhiu text t di 1 hnh nh (ALT)

Dng CSS n text hoc link display:none;

Font ch kch thc 1px.

Dng hnh nh c kch thc 1 pixel

<a href="http://inet.vn">
<img src="/images/dot.gif" border="0" alt="SEO Black">
</a>

Ai pht hin ra bn ang s dng text n hoc link n h c th thng bo vi Google

qua a ch: Google Webspam report; Kt qu l trang web c th b mt index.
Khi b mt index, bn hy kim tra li xem c text hoc link n hay khng, nu c hy g b
v thay i cc yu t khc cho ph hp vi quy nh ca google, sau bn gi cho
Google 1 yu cu xem xt li th hng.
Xem thm 10 bc kim tra trang web c b Google pht.

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7. KIM TRA TH HNG TRANG WEB

Trang web ca bn ang nm v tr no trong kt qu tm kim ca Google? Nu n nm
trn trang 1 hoc 2 th bn c th d dng pht hin ra bng tay. Nhng nu xa trang
u, lm sao bit ang u v th hng ang tng hay ang gim.
Cch 1: Tm kim trn Google ch trnh duyt ring t
Trn Firefox, bn bm t hp phm: CTRL + SHIFT + P
Trn Chrome, bn bm t hp phm: CTRL + SHIFT + N
Sau , bn truy cp Google.com.vn v tm kim t kha. Lc ny kt qu s chnh
xc v Google khng bit bn l ai.
Cch 2: Truy cp vo trang web: http://inet.edu.vn/rankchecker

Cch 3: S dng tnh nng Rank Checker trong phn mm SEO Master!
http://phanmem.SEOMaster.vn

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Tham kho mt s ch khc:

200 Yu t nh hng th hng trang web trn Google.

7 Bc Kinh doanh Online thnh cng

LOCAL SEO: seo t kha lin quan a im

To ng dn bnh m (Breadcrumbs)

K Thut SEO nh trn Google

10 th thut SEO Webmaster cn trnh

Cng thc tnh Google Page Rank

Th thut SEO Website bn hng

Tool kim tra tc Load website

Landing Page l g ?

Affiliate Marketing l g ?

V nhiu bi vit khc trn website

www.iNET.edu.vn

www.SEO.edu.vn

www.Marketing.edu.vn

Danh sch tn min ht hn. t mua tn min .VN c PR, Age cao.

tr thnh mt SEOer chuyn nghip, bn cn phi hc tp mt cch nghim tc v cn

nhiu thi gian cng nh cng sc cp nht cc thay i ca Google.
y l cun ebook hon ton min ph, cung cp cho bn mt quy trnh n gin nhng y
lm SEO. Nu bn thc s mong mun bit thm nhiu kin thc hn na:
Cch 1: Tm mua sch SEO MASTER ton tp c pht hnh ton quc t 1/2014.
Cch 2: Tham gia hun luyn SEO MASTER a website ln TOP 1-5 Google.
Cch 3: Tham gia cu lc b SEO Master trn Facebook: f.SEOMaster.vn

Ti hy vng ebook ny gip ch cho bn trong vic a website ln trang 1 Google.

Chc bn thnh cng trn Internet.

Thn cho v hn gp bn trn Google!

Nguyn Trng Th - SEO Master.

www.SEOMaster.vn

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KHA HC C BIT BN KHNG NN B L

SEO SMART 3H - DNH CHO NHNG AI MI BT U V SEO

SEO MASTER HUN LUYN BN A WEBSITE LN TOP 1-5 GOOGLE

INTERNET STARTUP KHI NGHIP KIM TIN TRN MNG

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