Có 27+ tài liệu thuộc chủ đề "hướng dẫn marketing"
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A poster ad for the Mini Cooper, part of the guerrilla communications campaign.. of the brand and are a means by which it can establish a dialogue and build relationships with consumers.. The product's styling and price, the shape and color of the package, the salesperson's manner and dress, the store decor, the company's stationery—all. Every brand contact delivers an...
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Measurement: How should the results be evaluated? These decisions are summarized in Figure 18.1 and described in the following sections.. One of the all-time most memorable ads starred Australian rugby player Jacko for Energizer batteries. Some persuasive advertising uses compar- ative advertising, which makes an explicit comparison of the attributes of two or more brands. The advertising objective should emerge...
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What decisions d o companies face in designing a sales force?. How d o companies manage a sales force efficiently?. But companies are also using their sales force to provide a human touch to their marketing.. then w e consider personal selling and the sales force.. Direct Marketing. Direct marketing is one of the fastest-growing avenues for serving customers. More...
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What organizational structures are used t o manage new- product development?. What is t h e best way t o set up t h e new-product development process?. New-product development shapes t h e company's future. At the same, 3M carefully monitors the commercialization potential for new-product candidates, making sure scien-. III C h a l l e n g...
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How should the company manage and organize its international activities?. I originally in only one size—the silver 250 ml (8.3 oz.) can—and received little traditional advertising support beyond animated television commercials with the tagline "Red Bull Gives You Wiiings.". Newspapers report on the gains of Japanese, German, Swedish, and Korean car imports in the U.S. The company has annual revenues...
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By the end of the decade, however, the company found that placing all. The company's goals: "One site. many views into the company". the company has not implemented effective marketing. They have specialized knowledge of the customer's industry.. Miami, Florida, where 46 percent of the households are Latino. Pace's historical strength, however, is west of the Mississippi. Some of the...
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n the summer of 2003, some marketing pundits proclaimed the existence of a new male market—the "metrosexual"—which was defined as straight urlpan men who enjoy such things as shopping and using grooming products and services, English soccer star David Beckham, with his carefully crafted fashion look, has been touted as the quin- tessential metrosexual icon. Gaining a thorough, in-depth consumer...