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Marketing Communications - Chapter 18

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Marketing­Oriented Public Relations and Word­of­Mouth Management. Appreciate the nature and role of marketing public relations (MPR).. Understand the role of marketing public relations in creating favorable WOM and building brand buzz.. Public Relations and Integrated Marcom Public Relations and Integrated Marcom. General Public Relations (PR) General Public Relations (PR). Marketing Public Relations (MPR) Marketing Public Relations (MPR). Marketing-Oriented Public Relations...