Có 24+ tài liệu thuộc chủ đề "Truyền thông tiếp thị"
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MarketingOriented Public Relations and WordofMouth Management. Appreciate the nature and role of marketing public relations (MPR).. Understand the role of marketing public relations in creating favorable WOM and building brand buzz.. Public Relations and Integrated Marcom Public Relations and Integrated Marcom. General Public Relations (PR) General Public Relations (PR). Marketing Public Relations (MPR) Marketing Public Relations (MPR). Marketing-Oriented Public Relations...
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19–10. 19–11. 19–12. 19–13
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Discuss the logic of the three-exposure hypothesis and its role in media and vehicle selection.. Describe the use of the efficiency index procedure for media selection.. of the client’s brands of the client’s brands. Selecting the target audience Selecting the target audience. Model of the Media-Planning Process. Selecting the Target Audience Selecting the Target Audience. 11–10. 11–11. Reach What proportion...
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Understand billboard advertising’s strengths and limitations.. Point-of-Purchase (P-O-P) Messages. Signage and Point-of-Purchase. Figure 20.1. Figure 20.2. 20–10. 20–11. 20–12. 20–13. Figure 20.3. 20–14. Figure 20.4. 20–15. 20–16. Billboard Advertising’s Billboard Advertising’s Strengths and Limitations Strengths and Limitations. 20–17. Figure 20.5. 20–18. 20–19. Figure 20.6. 20–20. Figure 20.7. 20–21. Figure 20.8. 20–22. Figure 20.9. 20–23. In-store media (use determined by third...