- A study on connected marketing and the case of FPT Corporation's Project Vicongdong. - CHAPTER 1: LITERATURE REVIEW- CONNECTED MARKETING. - 1.1 Definition: Connected Marketing. - 1.1.2 Connected Marketing. - Types of Connected Marketing. - 1.2.1 Word of mouth marketing. - 1.3 The power of Connected marketing in digital age. - 1.5 The process to practice a Connected Marketing Campaign. - 1.5.4 Spreading a Connected Marketing Campaign. - CHAPTER 2: EXTERNAL ENVIRONMENT ANALYSIS AND CONNECTED MARKETING ACTIVITY OF VICONGDONG. - 2.1.1 Conditions for the application of Connected Marketing activity in Vietnam. - 2.2 Connected Marketing activity at Vicongdong. - 2.2.2 Condition for Vicongdong doing Connected Marketing. - 2.2.3 Analysis on Connected Marketing activities in Vicongdong project. - 6 Arndt (1994), Word of Mouth Advertising, page3.. - 30 Greg Nyilasin (2006), Word of mouth: what we really know - and what we don’t, “Connected Marketing - The Viral, Buzz and Word of mouth Revolution”, page 164.. - 43-45 Justin Foxton, Founding Partner and CEO, Comment UK (2006), “Live buzz marketing”, “ConnectedMarketing, The Viral, Buzz and Word of Mouth Revolution. - 46-47 Justin Kirby and Paul Marsden (2006), “Connected Marketing - The Viral, Buzz and Word of Mouth Revolution”, page 8.. - 53-54 Paul Marsden (2006), “Introduction and summary”, “Connected Marketing - The Viral, Buzz and Word of mouth Revolution”, page xvi. - 55-56 Paul Marsden (2006), “Seed to spread: how seeding trials ignite epidemics of demand”, “ConnectedMarketing, The Viral, Buzz and Word of Mouth Revolution”, page 5. - 58 Russell Goldsmith (2008), “Viral Marketing”, Prentice Hall Business.. - 59 Silverman, George (1942), The secrets of word- of- mouth marketing: how to trigger exponential sales through runaway word of mouth, p.25.. - (2000), “The six simple principles of viral marketing”, Web Marketing Today, Issue 70.