- The application of Internet marketing in Vietnam status &. - Abtract: Since 2007, internet subscribers broke out in Vietnam. - According to Viet Nam Internet Network Information Center (VNNIC) statistics, the number of Internet users in Vietnam in 2007 was 18.5 million equivalents to 22% of the population and the number of Internet subscribers had reached 5.2 million subscribers, 20- 25% of the 150,000 businesses in the nation has its own website. - These statistics indicate the Internet’s significant development of internet in Vietnam as well as enterprises’ perception about the advantages of the Internet. - Internet marketing is not only the great advantages but also the exciting challenge to many companies because Internet has its characteristics that are different from traditional business. - The purpose of the study is to provide better understanding of the status of internet marketing application in Vietnam. - Until now, internet marketing activities in Vietnam is still limitation because of infrastructure, legal, human resource as well as knowledge finternet marketing. - the shortcoming of using internet marketing in Vietnam. - The study also analyzed the factors that are related to the development of internet marketing. - Finally, the study attempted to recommend several solutions to the effective development of internet marketing in Vietnam from state, infrastructure to enterprises level.. - CHAPTER 1: OVERVIEW INTERNET MARKETING. - THE CONCEPT OF INTERNET MARKETING. - 1.1.3 Concept of Electronic marketing and Internet marketing. - Some of the different characteristics between E-marketing, Internet marketing and traditional marketing. - ACTIVITIES OF INTERNET MARKETING. - 1.2.2 The channel of Internet direct distribution. - THE INTERNET MARKETING ACTIVITIES IN OTHER COMPANIES IN THE WORLD. - STATUS OF INTERNET MARKETING IMPLICATION IN VIET NAM. - CONDITIONS OF INTERNET MARKETING IMPLICATION IN VIETNAM. - INTERNET MARKETING ACTIVITIES IN VIET NAM. - 2.2.1 Situation of Internet marketing application in Vietnam. - Assessment of Internet marketing in Vietnam. - Some of the results achieved through Internet marketing activities in Viet Nam. - Some shortcomings of Internet marketing in Vietnam. - SOLUTIONS TO THE EFFICIENT DEVELOPMENT OF INTERNET MARKETING IN VIET NAM. - DIRECTION TO THE DEVELOPMENT FOR INTERNET MARKETING IN VIET NAM. - Direction to the development of Internet marketing. - Training improvement in E – Commerce and Internet marketing. - Internet marketing engines. - SOLUTIONS TO THE EFFICIENT DEVELOPMENT OF INTERNET. - MARKETING IN VIET NAM. - Training and educating, popularization of E-Commerce Improving a safe system of internet. - Co-operating actively in international E - Commerce and Internet marketing area. - Changing perceptions about the Internet Marketing and Marketing. - Internet Marketing planning. - Internet Marketing plan budgeting. - Internet Marketing Training. - Internet Marketing engines application