- Một vài giải pháp Digital Marketing cho Công ty CP Appota. - Therefore, when thinking of promotion, which is a vital part of the marketing process, it is good to bear in mind that many features affecton the result.The digital marketing, also known as doing marketing using digital tool base on Internet and Mobile Network is included Online Marketing, Web marketing, Mobile Marketing, Social Media marketing..Etc.. - 1.2 Digital Marketing. - 1.2.2 The advantages and disadvantages of digital marketing. - 1.2.3 The factors that influence in Digital marketing. - 1.3 Majors marketing tools in digital marketing. - CHAPTER 2 - ANALYSIS OF DIGITAL MARKETING SITUATION OF APPOTA JSC. - 2.2 Digital marketing macro-environment analysis. - 2.3 APPOTA‟s Digital Marketing situation analysis. - 2.4 Evalution of Appota‟s digital marketing. - CHAPTER 3 – SOME DIGITAL MARKETING SOLUTIONS FOR APPOTA JSC 63 3.1 Recommended in major digital marketing tools. - Stoke, Rob, “eMarketing – the essential guide to online marketing”, Quirk eMarketing (Pty) Ltd., 2008, 2 nd edition, pg.71, pg.258-259