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Taking Your Talent to the Web- P18

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As you might expect, 45-degree angles came into vogue around 1999 because they reproduce well on the Web, and within six months they were popping up in print and TV as a meaningless design fetish after everyone had tired of the striped effect. And as you might also expect, many web designers employed 45-degree angles in JPEGs, then saved the...

Taking Your Talent to the Web- P19

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But this is not the only way and not necessarily the best way to create websites.. They do not generate the Liquid Design we discussed in Chapter 2 because it is not in the nature of a pixel-based program to develop abstractions of form. But whenever pos- sible, instead of slicing entire comps to create precise graphic web layouts, we...

Taking Your Talent to the Web- P20

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Leading on the Web serves exactly the same purpose as leading in print: it adds air to the “page” and enhances readability. On the screen-based Web, with its low typographic resolution, anything we can do to encourage read- ability is all right by us. 266 HOW: Style Sheets for Designers: Working with Style Sheets. CSS is used to control typography,...

Taking Your Talent to the Web- P21

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the seven CSS keywords directly to the seven Netscape font sizes. (The IE/Windows devel- opers were also the first group to attempt to support absolute font size key- words. We should credit them for that before carping about the results.) The problem, of course, is that, logically, the sizes do not map to the key- words. In old-style browsers, <FONT...

Taking Your Talent to the Web- P22

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The event handler is followed by the equal sign in the same way that links and other standard bits of HTML use the equal sign.. As you may have guessed, window.status is JavaScript’s charming way of referring to the status bar at the bottom of the web page. (The status bar is the part of the browser that usually displays...

Taking Your Talent to the Web- P23

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<option value=”b.html”>B List. <option value=”c.html”>C List. <option value=”d.html”>D List. <option value=”e.html”>E List. <option value=”f.html”>F List. <option value=”g.html”>G List. <option value=”h.html”>H List. <option value=”i.html”>I List. <option value=”j.html”>J List. <option value=”k.html”>K List. <option value=”l.html”>L List. <option value=”m.html”>M List. <option value=”n.html”>N List. <option value=”o.html”>O List. <option value=”p.html”>P List. <option value=”q.html”>Q List. <option value=”r.html”>R List. <option value=”s.html”>S List. <option value=”t.html”>T List. color: #ccc”>. <a...

Taking Your Talent to the Web- P24

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Beyond Text/Pictures. and the awkwardness of trying to read a com- puter screen in the bathroom.. As we start to become genuine web designers, though, most of us see more advantages than disadvantages in the Web’s distinctive differences from print. This, the substance of the vision of the founders of the Web, should be enough. In particular, there are the...

Taking Your Talent to the Web- P25

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If for some reason you prefer to save your SSI files in a directory called “rosebud,” the reference would read:. Then upload your HTML pages to the web server.. But if you can stick to the .html file extension, you’ll avoid confusion and heartache down the road.. What’s the next step? There probably isn’t one. More than one SSI can...

Taking Your Talent to the Web- P26

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From every page of the site, the text-based logo calls out to the search engine, and the search engine rewards it with the Web’s greatest mark of love: a high ranking.. To the eye, the logo is a logo. to the search engine, it is a word. “Widgets” appears at the top of every page of the site, that site...

Taking Your Talent to the Web- P27

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Flash files are created in the Macromedia Flash authoring program. If it sounds like you should reconsider getting involved in web design, you’ve read too far and know too much to escape unscathed.. Our opinion: Flash and LiveMotion are both fine tools, each of which caters to a different niche in the market. Good Flash sites are dynamic, attractive, navigable,...

Taking Your Talent to the Web- P28

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But some of the best places to learn are on the Web itself, hence this chap- ter. In it we share our favorite online resources and explain the importance of continuing your education as the Web and your career experience growth and change.. But as we’ve also pointed out, the Web is changing. indeed, like the sea, or like some...

Taking Your Talent to the Web- P29

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role of web designers, 145 text, 246. See also plug-ins. adding inline styles, 269-270 addresses. analysis, phases of web projects, 152-156 Andreessen, Marc, 116. event handlers, 295-298 executing, 299-300 global documents, 321-324 image rollovers, 302-306 links, 300-301. pull-down menus, 310-312 resources text rollovers, 294-295 LZW compression, 234-236 sans serif fonts, 244 SSI, 341-343 style sheets, 267-270 Archinect, 397 architecture, 32,...

Taking Your Talent to the Web- P30

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See also HTML. plug-ins, 377-378 redundant, 339-340 sensible, 189 Mary Quant site, 74 Matte Color dialog box, 228. minimizing bandwidth, 49-50 missing plug-ins, replacing, 346 modems, bandwidth, 41 modifying. See also formatting. RealPlayer, 362-364 WMP, 367. bandwidth, 41 interactivity, 22 plug-ins, 358-362. SMIL, 352-354 SVG, 354-358 web standards, 330. See also browsers 18-month pregnancy, 31. See also Java objects, 285,...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P1

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Taking Your Talent to the. 00 0732 FM PM Page i. Taking Your Talent to the Web:. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means—electronic, mechani- cal, photocopying, recording, or otherwise—without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P2

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On one side, thousands of designers and art directors are eager to take their talents to the Web but aren’t sure how. The Populi program was designed to close the web talent gap by training traditional designers in the ways of the Web. This is not one of your “Learn HTML in 24 Hours” books, nor is it one of...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P3

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On the Web, linear motion gives way to user emotion. Readers can order books on the Web by typing in HTML form fields sup- ported by scripts written in Perl, Java, or other programming languages (www.amazon.com). They can post their opinions to message boards (www.metafilter.com). If the designer has given them the option, they may change the background colors to...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P4

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Aside from corporate users and a few lucky folks with Digital Subscriber Line (DSL) or cable modem access, most people view the Web through dial- up connections, which are not exactly peppy. In every multimedia format, digital compression is used to compensate for the narrowness of the user’s. “pipe”—the limitations of her bandwidth. As mentioned earlier, bandwidth represents the rate...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P5

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If you prefer, leave it at typical Mac gamma (or some custom setting), and Photoshop will magically shift your images from the Mac to the Windows color space.. 61 Taking Your Talent to the Web. 04 0732 CH AM Page 61. Given what we’ve already discussed in terms of screen, color, and gamma differences, it should come as no surprise...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P6

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Some of these practices are rooted in common sense, others in human interface guide- lines developed during the personal computer revolution of the 1980s. Web designers use consistent visual cues to guide visitors through the site, as an architect guides a building’s visitors from the lobby to the elevator bank. Subtle visual hints cue a building’s visitors as to which...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P7

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For instance, if the visitor is within the Breeds section of the cat site, the Breeds item in the menu bar may be highlighted by a sub- tle change of color. 101 Taking Your Talent to the Web. Note, too, how much air the design team has managed to work into the page, in spite of the vast number of...