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Business Intelligence From Industry Insiders www.Aspatore.com. Aspatore Books publishes only the biggest names in the business world, including C-level (CEO, CTO, CFO, COO, CMO, Partner) leaders from over half the world’s 500 largest companies and other leading executives.. Aspatore Books is committed to providing our readers, authors, bookstores, distributors and customers with the highest quality books, book related services, and...
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THE ART AND SCIENCE OF PUBLIC RELATIONS. CRITICAL ELEMENTS OF SUCCESS IN PUBLIC RELATIONS. President and Chief Executive Officer. An important challenge for the public relations industry is helping people understand that a company’s chief executive is actually the company’s chief communications officer. No one else in the company has the responsibility the chief executive has. no one has the...
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Understand and appreciate the chief executive’s role, his or her influence, and the responsibility of communicating on a company’s behalf.. Because a company’s reputation is closely tied to the chief executive’s reputation, the chief executive plays a critical role in shaping the company’s reputation. As part of its ongoing research into the relationship between the chief executive’s reputation and the...
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Because of the extensive reach of e-fluentials’ opinions, it is critical that companies establish brand recognition and win customer preference among these opinion-brokers to expand their customer base.. Secret #3: Gender affects e-fluentials’ choice of information sites.. An astounding 84 percent of e-fluentials have read product- or service-related messages on opinion Web sites in the past year. E-fluentials’ Responses to...
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Having the courage to dive into the deep end of the swimming pool = Trying something new and taking reasonable risks. Calming an injured child = Building an emotional bond Removing the training wheels from a bicycle = Having the courage to let go of the familiar and assume greater responsibility. His action was disrespectful to the teacher and the...
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The chief executive’s reputation and his or her ability to develop a top-notch senior-management team are also critical factors to consider when developing a company’s communication initiatives. At the presentation, security analysts will listen to the chief executive’s report on the company’s performance, analyze the company’s quarterly results and listen to the chief executive’s answers to analysts’ questions. The chief...
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Public relations is being redefined to include a much more strategic definition and, importantly, a much more strategic role than most people associate with it.. One of the major reasons public relations counselors are involved in an issue (or an opportunity) is to either generate exposure through publicity or to prevent exposure in the media. It will always be an...
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The equity that builds up over time is invaluable in preserving the trust that must exist between a company or brand (or even an individual) and the audiences that are critical to the success of the brand.. And image is just one aspect of the dynamic of trust. It is an emotional bond that is personal, one-to-one, and lasting.. Public...
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So the integration or the interconnected nature of the disciplines is an important criterion to ensure you are using resources effectively.. As mentioned earlier, since public relations people tend to take a comprehensive view of the world, there is a real opportunity for public relations people to be in the center of all these other communications disciplines. Public relations professionals...
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Journalists aren’t the only audience businesses need to reach. Analysts, investors, employees, and consumers have prominent roles in the success of a company, and PR strategies must reach every audience that can contribute to a company’s growth and position in the marketplace.. Without question, public relations can build brands better than any other tool. According to Al Reiss, author of...
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The most important attribute for success in public relations is the desire to work hard. These days, too many people come into the profession thinking if they understand some of the technical details of what we do, they will automatically be a huge success. Clients who take an active role in a public relations campaign are the best clients. But...
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Public relations is an art and a craft. I am not sure it is a science. Many public relations people treat it as a scientific field and say they can measure this or that. You can probably do that to a degree, but even medicine – which is a science – cannot claim their methods will work from one patient...
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I think that is how the public relations business should work.. Public relations has changed so much over the years I’ve been involved in it, and I suspect that it will keep changing.. In the future the counselor will become more important. If we are careful, we can elevate the profile and perceived value of public relations to clients. You...
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A concept used to describe effective communication in the past was the “pyramid of influence.” In this old model, opinion leaders received top priority, and information. This model relied on elite media delivering messages in editorial form to those at the top of the pyramid. To be effective in the age of the Internet, however, communications must be based on...
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recognize the “circle of cross-influence.” They must expand their knowledge of the new stakeholders, such as NGOs, and investigate every possible means of communicating with them. Richard Edelman was named president and chief executive officer, Edelman Public Relations Worldwide in September 1996. operations, regional manager, Europe, and manager of the New York office of the firm.. He managed the communications...
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Hammond earned national recognition as winner of the 1992 Matrix Award for public relations from Women in Communications, Inc. Other personal and corporate honors include the 1994 Creativity in Public Relations Award (CIPRA) from Inside PR. the Public Relations Society of America’s and 1995 Big Apple Awards. the 1993 Supplier of the Year Award from client Hunter Douglas Window Fashions....
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We examine corporate strategy, looking to see if the company was built using an interesting business model, or, better yet, a model that’s never been used before. Our job is to leverage the unique aspects of the company to establish the perception of leadership in a niche area, wherever possible. This includes putting together a Web site that can address...
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He has held senior level posts at several public relations firms, including Adams &. He is the recipient of the PRSA Philip Dorf Award for mentoring young public relations professionals.. An active member of The New York Biotech Association, The Public Relations Society of America, and The American Psychology Association, Dr. He also serves on the board of directors of...
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information is directed to the media, seeking to create greater awareness for various products and companies and services. The only way you can distinguish them and make one stand out from another – and get them onto a short list for the media – is by having a real knowledge of the product itself and the company, as well as...
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Amberg is president and CEO of Cushman/Amberg Communications, a national public relations agency headquartered in Chicago, with additional offices in St. He was named president of the agency, then known as Aaron D. He spent three years in Springfield, Illinois, as bureau chief of the newspaper’s office, covering Illinois government, and later covered numerous Congressional, gubernatorial, senatorial, and presidential campaigns....