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Quantitative Methods for Business chapter 18

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Which parts of the course have I enjoyed most?. This is important because it will influence the nature and scope of the research you will have to undertake.. In fact you will probably find that some of the data you need are already available but other data will need to be collected.. This is something we will consider in the...

INTRODUCTION TO QUANTITATIVE RESEARCH METHODS CHAPTER 1

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Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in...

INTRODUCTION TO QUANTITATIVE RESEARCH METHODS CHAPTER 2

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I can see him now with his black hat and black whiskers relieved against the perspective of the blue flowers stretching down to the summer-house, with the sunset and the strange outline of the Rock of Fortune in the distance. `The moment Nox saw that man the dog dashed forward and stood in the middle of the path barking at...

INTRODUCTION TO QUANTITATIVE RESEARCH METHODS CHAPTER 3

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`By an examination of the ground I gained the trifling details which I gave to that imbecile Lestrade, as to the personality of the criminal.'. But making inferences, judgements, about the relevance of the clue is another. Holmes's criticism of the police is based on his judgement that the police not only missed the important clues but that their system...

INTRODUCTION TO QUANTITATIVE RESEARCH METHODS CHAPTER 4

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Figure 4.1 provides an overview of the relationship between methods of data collection and involvement. High Personal involvement of the researcher. A participant observation study, in contrast, involves the researcher directly in the lives of the people that they are studying. The `data' or `evidence' in a participant observation may be the accounts of the participants and the accounts of...

INTRODUCTION TO QUANTITATIVE RESEARCH METHODS CHAPTER 5

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The Adventure of the Copper Beeches. Recognition of the problems of validity and making sense of common sense is a good first step in creating a valid and reliable research study.. Good detective work involves making sense of the clues, making sense of the variables, collected. Tanios was the person I was looking for, but I had absolutely no proof...

INTRODUCTION TO QUANTITATIVE RESEARCH METHODS CHAPTER 6

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In the tale of the Red-Headed League Holmes makes the following observation.. This would be an ex- ample of a bivariate analysis ± a study of the relationship between two variables. represented by the rest of the data. This measure is the average product of the standardized variables. The process of standardizing scores was important in the development of the...

INTRODUCTION TO QUANTITATIVE RESEARCH METHODS CHAPTER 7

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Or'nar'ly, if somebody tells you somethin' out of the way, you just say, `By Jove!' or `How sad!' an' leave it at that, an' half the time you forget about it, `nless somethin' turns up afterwards to drive it home.' (Sayers . The case studies that we have presented in the previous chapters are all examples of the qualitative and...

Sơ lược về các phương pháp định lượng trong nghiên cứu thị trường

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Sơ lược về các phương pháp định lượng trong nghiên cứu thị trường Trần TT Phượng. Nghiên cứu thị trường có thể được chia thành hai nhóm: các phương pháp phân tích định tính đối lại với định lượng. Trong những năm 1970-80, các phương pháp định tính chiếm ưu thế. Nhờ đó, doanh nghiệp có được thông tin tốt...

Quantitative Models in Marketing Research Chapter 1

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Quantitative Models in Marketing Research. This book presents the most important and practically relevant quanti- tative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real-world examples, and interpretation of results and findings. The reader of the book will learn howto apply the...

Quantitative Models in Marketing Research Chapter 2

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Typically the conclusions concern the impact of explanatory variables on a relevant marketing variable, where we focus only on revealed preference data. The set of explanatory variables often contains marketing-mix variables and house- hold-specific characteristics.. This chapter starts by outlining why it can be useful to consider quanti- tative models in the first place. The first and obvious question we...

Quantitative Models in Marketing Research Chapter 3

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As a courtesy to the reader, we include some of the principles on matrices in the Appendix (section A.1).. In section 3.1 we discuss the representation of the standard Linear Regression model. 3.1 The standard Linear Regression model. For further reference, in the Appendix (section A.2) we collect various aspects of this and other distributions. In the case of a...

Quantitative Models in Marketing Research Chapter 4

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As long as such dummy variables are on the right-hand side of the regression model, standard modeling and estimation techniques can be used. In the advanced topics section of this chapter, we abandon this assumption and consider other but related types of data.. In the case of binomial data, it would now be better to opt for. where BIN denotes...

Quantitative Models in Marketing Research Chapter 5

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Section 5.2 deals with estimation of the parameters of these models using the Maximum Likelihood method. To analyze the fit of the models, we consider within- and out-of-sample forecasting and the evaluation of forecast performance. The observed choice of the individual is again denoted by the variable y i , which now can take the discrete values 1 . To...

Quantitative Models in Marketing Research Chapter 6

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It may also be that individuals themselves are assigned to categories, which sequentially concern a more or less favorable attitude towards some phenomenon, and that it is then of interest to the market researcher to examine which expla- natory variables have predictive value for the classification of individuals into these categories. It is the aim of this empirical analysis to...

Quantitative Models in Marketing Research Chapter 7

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If, however, the theater is sold out, the actual demand may be larger than the maximum capacity of the theater, but we observe only the maximum capacity. Hence, the dependent variable is either smaller than the maxi- mum capacity or equal to the maximum capacity of the theater. donation behavior may be explained by the age and income of the...

Quantitative Models in Marketing Research Chapter 8

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In contrast, if one wants to relate a duration variable to explanatory variables, it is likely that the duration will also depend on the path of the values of the explanatory variables during the period of duration. For example, the timing of a purchase may depend on the price of the product at the time of the purchase but also...

Nghiên cứu HBV-DNA định lượng và HBeAg ở bệnh nhân xơ gan do virus viêm gan B

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NGHIÊN CỨU HBV-DNA ĐỊNH LƯỢNG VÀ HBeAg Ở BỆNH NHÂN XƠ GAN DO VIRUS VIÊM GAN B. Đặt vấn đề: Trái với quan niệm cũ, các nghiên cứu gần đây cho thấy ngay ở giai đoạn xơ gan vẫn còn sự nhân lên mạnh mẽ của VRVGB và từ đó đặt cơ sở cho việc điều trị kháng virus ở...

Bài giảng Marketing căn bản: Chương 4 – ThS. Huỳnh Hạnh Phúc

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MARKETING CĂN BẢN. CHƯƠNG 4: HỆ THỐNG THÔNG TIN MARKETING &. CỨU MARKETING. Nêu được các thành phần của hệ thống thông tin marketing và vai trò của nó trong việc hoạch định chiến lược marketing Trình bày được các bước thu thập, xử lý và phân phối dữ liệu từ ba nguồn thông tin của hệ thống thông tin...

CÁC PHƯƠNG PHÁP NGHIÊN CỨU ĐỊNH TÍNH

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CÁC PH ƯƠ NG PHÁP NGHIÊN C U Đ NH TÍNH Ứ Ị. Nghiên c u là m t quá trình tìm ki m các tri th c đ ứ ộ ế ứ ượ c khái quát hóa đ có th áp d ng vào vi c gi i thích cho m t lo t các hi n ể ể...