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MBA In A Day Chapter 1

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MBA In A Day. ffirs.qxd PM Page vii. ffirs.qxd PM Page x. Not only is Professor Stralser’s advice invaluable for business professionals, but those in the arts who are more focused on their creative endeavors would benefit from reading MBA In A Day ® to help strengthen their business skills.”. ffirs.qxd PM Page i. —Gerald Jacobs, Attorney ffirs.qxd PM Page...

MBA In A Day Chapter 2

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Organizational Behavior. (For a business, this purpose is the creation and delivery of goods or services for its customers.) Organizational behavior is the study of how individ- uals and groups perform together within an organization. From the smallest nonprofit to the largest multinational con- glomerate, firms and organizations all have to deal with the concept of organizational behavior. The chapter...

MBA In A Day Chapter 3

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W hat are the qualities of good leaders? What makes them successful? Think of some of the greatest leaders of all time. Successful leaders are able to influence others. Effective leaders are able to manage relationships with others and create positive outcomes.. Winston Churchill often comes to mind as one of the greatest leaders in history. Leaders are flexible in...

MBA In A Day Chapter 4

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This is a clear situation where ethical standards, whether it is the individual repre- senting the company or the company itself, are tied to the company’s bottom line.. to be one of the largest companies in the United States, with more than 20,000 employees in over 40 countries. WorldCom had overstated its income by more than $9 billion by means...

MBA In A Day Chapter 5

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Being a skillful negotiator requires patience, at- tentiveness, flexibility, and awareness of personal negotiation style, issues and details of the case, as well as the goals and objectives of the other party.. Some fear that they may come across to the other party as im- polite, pushy, unfair, or even cheap.. Contrary to popular belief, negotiating should not be compared...

MBA In A Day Chapter 6

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While the accounting requirements of businesses vary, all organi- zations need a way to keep track of the flow of money within them.. The responsibilities of the finance and accounting functional area within an organization or of its chief financial officer (CFO) include:. Debits and credits to a general ledger. An up-to-date general ledger shows current information about accounts payable,...

MBA In A Day Chapter 7

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While this definition sounds rather scientific, most people have a fairly intuitive understanding of the laws of supply and demand.. The economic system is the social institution through which goods and services are produced, dis- tributed, and consumed. There is a combination of domestic and international policies that allocate resources, commodities, labor, tariffs, and so on that go into the...

MBA In A Day Chapter 8

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Forward-thinking marketing strategists suggest that marketing is not a “cost” or “expense” but rather an investment, because much of the benefit of marketing is longer-term and may take years to fully provide its benefit.. First and foremost it is a philosophy that dedicates resources of the firm to ensuring that the wants, needs, and demands of the customer are the...

MBA In A Day Chapter 9

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E very day we are bombarded with different advertising messages, whether it is on the radio while we’re driving to work, on televi- sion during our favorite programs, or in magazines and newspa- pers. We’re handed flyers while walking down the streets and given tastes of products while walking the aisles of the grocery store. The answer is yes, advertising...

MBA In A Day Chapter 10

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A poor presen- tation detracts from the importance of the subject matter and can be detrimental to the reputation of the presenter.. More than likely one or two of the later ones will change slightly by the day of the presentation. It is important shortly before the presentation to redefine the parameters to make sure that none of the changes...

MBA In A Day Chapter 11

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According to the Project Management Institute (PMI), 74 percent of all projects fail. The role and job title of the person responsible for managing these elements, however, the project manager, was not rec- ognized until the twentieth century.. Another reason for the importance of the role of a project man- ager is the increasing rate of change in the workplace....

MBA In A Day Chapter 12

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Information Systems. H ow have management information systems (MIS) and infor- mation technology (IT) had such a profound impact on busi- ness in the past 10 years? Maybe the better question to ask is has information technology changed business or has business actually created information technology in the past 10 years? Surprisingly, if we take a look at business in...

MBA In A Day Chapter 13

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E-Commerce and Uses of the World Wide Web. It was not until 1992 that commercial entities started offering Internet access to the general public, and the business world has not been the same since.. THE EFFECT OF THE INTERNET ON BUSINESSES Over the past decade, widespread Internet and e-mail access have radi- cally changed the way companies do business and...

MBA In A Day Chapter 14

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F or more than two decades “quality” and “quality manage- ment systems” have been leading buzzwords in the busi- ness world. According to the American Society for Quality, “quality” can be de- fined in the following ways:. What Is a Quality Management System?. A quality management system is a management technique used to communicate to employees what is required to...