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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P1

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Taking Your Talent to the. 00 0732 FM PM Page i. Taking Your Talent to the Web:. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means—electronic, mechani- cal, photocopying, recording, or otherwise—without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P2

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On one side, thousands of designers and art directors are eager to take their talents to the Web but aren’t sure how. The Populi program was designed to close the web talent gap by training traditional designers in the ways of the Web. This is not one of your “Learn HTML in 24 Hours” books, nor is it one of...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P3

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On the Web, linear motion gives way to user emotion. Readers can order books on the Web by typing in HTML form fields sup- ported by scripts written in Perl, Java, or other programming languages (www.amazon.com). They can post their opinions to message boards (www.metafilter.com). If the designer has given them the option, they may change the background colors to...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P4

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Aside from corporate users and a few lucky folks with Digital Subscriber Line (DSL) or cable modem access, most people view the Web through dial- up connections, which are not exactly peppy. In every multimedia format, digital compression is used to compensate for the narrowness of the user’s. “pipe”—the limitations of her bandwidth. As mentioned earlier, bandwidth represents the rate...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P5

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If you prefer, leave it at typical Mac gamma (or some custom setting), and Photoshop will magically shift your images from the Mac to the Windows color space.. 61 Taking Your Talent to the Web. 04 0732 CH AM Page 61. Given what we’ve already discussed in terms of screen, color, and gamma differences, it should come as no surprise...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P6

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Some of these practices are rooted in common sense, others in human interface guide- lines developed during the personal computer revolution of the 1980s. Web designers use consistent visual cues to guide visitors through the site, as an architect guides a building’s visitors from the lobby to the elevator bank. Subtle visual hints cue a building’s visitors as to which...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P7

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For instance, if the visitor is within the Breeds section of the cat site, the Breeds item in the menu bar may be highlighted by a sub- tle change of color. 101 Taking Your Talent to the Web. Note, too, how much air the design team has managed to work into the page, in spite of the vast number of...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P8

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Netscape goes open source, unveiling the secrets of its code in the hopes that thousands of programmers around the world will join together to cre- ate a newer, better version of the Netscape browser. The open source proj- ect for the Netscape Navigator source code is named Mozilla. America Online (AOL), though partially responsible for the growth and pop- ularity...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P9

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But what does it mean on the Web? In simplistic terms, and on the most basic level, it means the same kind of work you’ve done all your professional life: Make the logo bigger. Use the client’s color palette.. But on a deeper level, the web designer doesn’t merely “use the client’s col- ors” and slap the client’s logo on...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P11

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<a href=”http://www.nostril.com/index.html”>. Visit the <a href=”contact/”>CONTACT</a>. Visit the <a href=”contact/index.html”>CONTACT</a>. Visit the <a href=”http://www.nostril.com/contact/index.html”>CONTACT</a>. The systems administrator can override this default if she desires, allowing welcome.html (for instance) to serve as the default opening document. In fact, welcome.html was the default opening document on many systems before index.html gained ascendancy. The default page at www.zeldman.com is still welcome.html. Internet Information...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P12a

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Referring once again to the code used earlier in this chapter:. so that they will not be displayed on the web page. 201 Taking Your Talent to the Web. 12 0732 CH PM Page 201. 202 HOW: HTML, the Building Blocks of Life Itself: WYSIWYG, My Aunt Moira’s Left Foot 12 0732 CH PM Page 202. too bad if you...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P12b

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Now pat yourself on the back. You are ahead of the game.. If you’re stuck using an older version of Photoshop or an alternative image editor, you can download the VisiBone palette free of charge at www.visibone.com. For additional wisdom on the Color Cube, see Lynda Weinman’s site at www.lynda.com and David Siegel’s at www.killersites.com. Another standard industry text, David...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P13

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Photoshop 5.5 and higher also allows you to select an anti-aliasing option for type, apply simulated styles to type, and turn off fractional character widths to improve the appearance of small, bitmapped type displayed at low resolution.. Anti-Aliasing. As all designers know, anti-aliasing enables you create the appearance of smooth-edged type by partially filling in the edge pixels with intermediary...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P14

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As more and more people begin to interact with the Web through new, nontraditional Internet devices—and as more and more powerful web standards are brought to fruition in the browser as well as at the W3C bargaining table—the need to separate con- tent from style becomes even more important. So it’s pretty darned crucial that web designers come to grips...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P15

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the seven CSS keywords directly to the seven Netscape font sizes. We should credit them for that before carping about the results.) The problem, of course, is that, logically, the sizes do not map to the key- words. Logi- cally, a default size should map to the “medium” CSS keyword. Unfortu- nately, in the IE/Windows scheme, <FONT SIZE=3>. maps to...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P16

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It’s also worth mentioning that, with the rise of HTML’s <TITLE>. <a href=”somelink.html” title=”Information about this link.”>. <a href=”somelink.html” title=”It’s exciting not to worry about apostrophes, isn’t it? Gosh,. title=”We say “no!” to drugs.”>. title=”We say ‘no!’ to drugs.”>. You’ll also hand-code a preload, usually in the <HEAD>. <script type=”text/javascript”>. if(document.images){. if (document.images). if (document.images){. As we said, all of...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P17

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On the off-chance that you find this stuff enthralling or decide to switch from design to development, you’ll find an abundance of good browser detection information at http://webreference.com/tools/browser/. javascript.html and http://developer.netscape.com/viewsource/. If so, check the Resources Department at http://www.webstandards.org/ for the latest on browser detection.. For instance, the “My Glamorous Life” section at zeldman.com (http://. www.zeldman.com/glamorous/) is controlled by a...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P18

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If for some reason you prefer to save your SSI files in a directory called “rosebud,” the reference would read:. Then upload your HTML pages to the web server.. But if you can stick to the .html file extension, you’ll avoid confusion and heartache down the road.. What’s the next step? There probably isn’t one. You can replace the. “header,”...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P19

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Eventually they hit upon the notion of plug-ins.. Here was a marketing opportunity! Dozens of plug-ins soon flung themselves into the market. When new browsers began muscling in on Netscape’s turf, they followed Netscape’s lead and supported “Netscape plug-ins” simply to compete.. Truth is, we could write a whole book about plug- ins. Come to think of it, we could...

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P20

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381 Taking Your Talent to the Web. If the plug-in is not detected, the visitor might be taken to a page that explains that the site uses Flash and offers her the oppor- tunity to download the plug-in from Macromedia.com, as previously described in “The ‘Automagic Redirect.'”. 383 Taking Your Talent to the Web. In fact, as the Web grows...