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Lecture Principles of Marketing: Chapter 9

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Chapter 9- slide 1. New-Product Development and Product Life-Cycle Strategies. New-Product Development Strategy. The New-Product Development Process. Managing New-Product Development. Chapter 9- slide 3. New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and. New-Product Development. Reasons for new product failure. Chapter 9- slide 5. Idea generation is the...

Lecture Product Design and Development (5e) - Chapter 1: Introduction

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Product Design and Development Chapter 1. Eppinger 5th Edition, Irwin McGraw-Hill, 2012.. Research and Development. Competitiveness today is more than ever based on product development capability.. Product Development:. Creating Value through Product Development:. Product Design and Development. Eppinger 5th edition, Irwin McGraw-Hill, 2012.. Product Development Economics 18

Lecture Product Design and Development (5e) - Chapter 2: Development processes and organizations

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5.Identifying Customer Needs 6.Product Specifications. 10.Product Architecture 11.Industrial Design. Definition of the product architecture. Decomposition of the product into subsystems and components. Geometric layout of the product. specification of the geometry, materials and tolerances

Lecture Product Design and Development (5e) - Chapter 4: Product planning

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5.Identifying Customer Needs 6.Product Specifications. 10.Product Architecture 11.Industrial Design. 16.Patents and Intellectual Property 17.Product Development Economics 18.Managing Projects

Lecture Product Design and Development (5e) - Chapter 5: Identifying customer needs

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5.Identifying Customer Needs 6.Product Specifications. 10.Product Architecture 11.Industrial Design. 16.Patents and Intellectual Property 17.Product Development Economics 18.Managing Projects. Customer Needs. of the Product. The screwdriver battery can be charged from an automobile cigarette lighter.. The screwdriver should provide an indication of the energy level of the battery.. provides an indication of the energy level of the battery.. The SD provides...

Lecture Product Design and Development (5e) - Chapter 6: Product specifications

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5.Identifying Customer Needs 6.Product Specifications 7.Concept Generation 8.Concept Selection 9.Concept Testing. 10.Product Architecture 11.Industrial Design. 16.Patents and Intellectual Property 17.Product Development Economics 18.Managing Projects. Customer Needs. Based on customer needs and benchmarking. Benchmark on Customer Needs

Lecture Product Design and Development (5e) - Chapter 7: Concept generation

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Concept Generation. 5.Identifying Customer Needs 6.Product Specifications. 7.Concept Generation 8.Concept Selection 9.Concept Testing. 10.Product Architecture 11.Industrial Design. 16.Patents and Intellectual Property 17.Product Development Economics 18.Managing Projects. Customer Needs. Concept generation is relatively. The concept generation process begins with a set of customer needs and target specifications and results in a set of. The concept generation method presented in this chapter...

Lecture Product Design and Development (5e) - Chapter 8: Concept selection

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Concept Selection. 5.Identifying Customer Needs 6.Product Specifications. 7.Concept Generation 8.Concept Selection 9.Concept Testing. Concept Selection Example:. Concept Selection Process. Concept Selection Exercise:. Concept Selection Matrix. The goal of concept selection is not to. The goal of concept selection is to. Perform concept selection for each different customer group and compare results.

Lecture Product Design and Development (5e) - Chapter 9: Concept testing

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Concept Testing. Product Design and Development Chapter 9. Eppinger 5th Edition, Irwin McGraw-Hill, 2012.. Product Design and Development. Eppinger 5th edition, Irwin McGraw-Hill, 2012.. 5.Identifying Customer Needs 6.Product Specifications. 7.Concept Generation 8.Concept Selection 9.Concept Testing 10.Product Architecture 11.Industrial Design. 12.Design for Environment 13.Design for Manufacturing 14.Prototyping. 16.Patents and Intellectual Property 17.Product Development Economics 18.Managing Projects. Product Development Process. Concept Development....

Lecture Product Design and Development (5e) - Chapter 13: Design for manufacturing

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Design for Manufacturing. 5.Identifying Customer Needs 6.Product Specifications. 12.Design for Environment 13.Design for Manufacturing 14.Prototyping. Design for Manufacturing Example:. Design for Assembly Rules. Design for Assembly

Lecture Product Design and Development (5e) - Chapter 14: Prototyping

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5.Identifying Customer Needs 6.Product Specifications. 10.Product Architecture 11.Industrial Design. 16.Patents and Intellectual Property 17.Product Development Economics 18.Managing Projects

Lecture Product Design and Development (5e) - Chapter 16: Patents and intellectual property

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5.Identifying Customer Needs 6.Product Specifications. 16.Patents and Intellectual Property 17.Product Development Economics 18.Managing Projects. House mark – Product mark. Field of the invention. Background of the invention. Summary of the invention. Determining What to Patent – Determining When to File. Requires a meaningful description of the invention

Lecture Product Design and Development (5e) - Chapter 18: Managing projects

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Layout Team Leader Define extended layout team b b. Layout Team Leader Establish the need for prototypes d  d d. Layout Team Leader Establish DMU, PMU and prototypes to be developed f. Layout Team Leader Prepare activity/resource plan g  g. Systems Approve layout team leader's activity/resource plan h  h h. Layout Team Leader Verify that planning phase...

Bài giảng Quản trị sản phẩm mới: Chapter 1 - TS. Đinh Tiến Minh

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NEW PRODUCTS MANAGEMENT. The Importance of New Products. The Basic New Products Process. WHY STUDY NEW PRODUCTS?. BEST PRACTICES IN NEW PRODUCTS. THE IMPORTANCE OF NEW PRODUCTS. Percent of Sales from New Products. Percent of Profits from New Products. New products that provide the customer similar performance but at a lower cost. THE BASIC NEW PRODUCTS PROCESS. The New Products...