Tìm thấy 10+ kết quả cho từ khóa "Intention to buy"
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The age and cooking frequency have the correlation with the intention to buy fresh food at the traditional markets. the educational level and income have the reverse correlation with that intention..
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Research results have shown that convenience, product quality, product selling price, consumer buying habits, and traditional market management are factors that strongly influence the choice that traditional markets are the place to buy fresh food in the Southern Central Coast of Vietnam.. Thereby, the author has proposed some suggestions to help suppliers to be able to attract more consumers to buy fresh food at traditional markets.. Keywords: Intention to buy. fresh food. traditional markets.
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This study attempts to investigate the antecedents driving the intention to buy organic food among young urban consumers in an emerging country of Vietnam, with the emphasis on the role of several consumer characteristics in predicting attitude toward organic food purchase.. Antecedents of purchase intention toward organic food. Attitude, subjective norms and perceived behavioral control toward organic food purchase.
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In order to trigger customer online purchase intention, web retailers have to explore the impact of shopping orientations on the customer online purchase intention.. In the context of e-commerce, Chau et al. This study was aimed at examining the impact of perceived usefulness on the purchase intention to buy products via Facebook online. Perceived usefulness is hypothesized to have a direct effect on purchase intention when buying online.
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“Online purchase intention”.. has a positive correlation with the online purchase intention. Perceived usefulness Perceived ease of use. Perceived risk Subjective norm Price expectation.. has a positive correlation with the intention to buy online. Perceived usefulness. HI1 Online purchase saves you time HI2 Online purchase saves you money. HI3 Online purchase helps you find information easily HI4 Online purchase provides lots of products to choose from. Perceived ease of use.
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Therefore, it is reasonable that the research shows results of consumers with education level below high school having the highest tendency to buy Chinese garments is reasonable.. The results of researching the impact of demographic variables on the intention to buy Chinese garments show that: gender, age and income do not affect the intention to purchase Chinese garments.
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(Appendix B) 2.3.2 Determining influence of factors on consumers’ intention to buy organic food products in Thanh Hoa city In this study, in order to evaluate the impact degree of each factor on consumers’ intention to buy foods safety in Thanh Hoa city, the authors applied Multiple Linear Regression Analysis model of SPSS software. In this model, 6 factors of above group is independent and Purchase intention of organic foods is dependent (Results showed on Table 5).
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Ha Noi Factors affecting consumers’ 7 intention to buy organic food in 2015 Ho Thi Diep Quynh Chau Ho Chi Minh Ho Chi Minh City Young consumers’ intention to 8 consume organic food: The role 2015 Nguyen Kim Nam Ho Chi Minh of trust Factors affecting consumers’ 9 intention to buy organic food in 2017 Le Thi Thuy Dung Da Nang Da Nang City Factors affecting consumers’ 10 intention to buy organic food in 2014 Trinh Thuy Anh Ho Chi Minh Ho Chi Minh City 21 2.3.2.
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In addition to exploring Vietnamese consumers’ understanding of eco-products, the authors also aim to know their intention to buy such kinds of products in the future. you intend to buy eco-products in your daily life?” with four choices “1 = Do not intend at all”, “2 = Do not intend much”, “3 = Intend somewhat” and “4 = Always intend”. Figure 2: Intention to buy eco-products Source: Survey results in this research..
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One vital aspect of the green consumption theory is the factors that influence the decision to buy green products. Many studies have been conducted to evaluate factors affecting green consumption and have made important experimental findings about the positive relationship between the intention to buy green products and age, income and education (Roberts, 1996.
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Intention to buy the brand is defined as the propensity or determination to buy the products of the company. Hypotheses 3, 4, 5, and 6 together imply that the effect of attitude toward the firm on the intention to buy is mediated by the perceived quality and attitude toward the brand. As such, the path from the attitude toward the firm to the intention to buy should not be significant.
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When Facebook-banking is introduced to customers, person who has positive attitude on it will have intention to use it. In contrast, a negative attitude on Facebook-banking cannot lead one person to the intention to use it. The relationship between Attitude towards Behavior and Intention to Use is illustrated in the hypothesis:. H 5 : Attitude towards Behavior will have a positive effect on Intention to Use..
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H3: Perceived behavioral control towards sending children to study abroad positively affects the intention to send their children abroad for study.. H4: Parents' desire to send their children to study abroad has a positive effect on their intention to send their children to study overseas.. H5: The perceived value of behavior for sending children to study abroad has a positive influence on parents' intention to send their children to study abroad..
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Continuance Intention 0.879. Results of EFA and Cronbach’s Alpha (after EFA) for factors that could have direct or indirect effects on continuance intention to contribute online reviews in e-commerce. Result of confirmatory factor analysis (2 nd -run) for factors that could have direct or indirect effects on continuance intention to contribute online reviews in e-commerce applications..
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Factors Affecting the Intention to Choose University of High School Students in Vietnam. The research applies rational behavior theory and adds factors which are relevant to the context of higher education in Vietnam to re-test the hypotheses and identify factor affecting the intention of choosing a university for high school students.
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Last but not least, customer’s satisfaction has positive effect on intention to use E-logistics services with coefficient of 0.331, when customers satisfy with the services, they will have intention to use it and suggest it to others to use it as well.
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Hypothesis 5: Career outcome expectation has a significant effect on Intention to persist.. The result of SEM confirms the right of causal correlation between Career outcome expectation and Intention to persist (P – value <. More specifically, Career outcome expectation has positive effect on Intention to persist at a biggest degree (0.331) compared to other factors. 327 engineer student intention to persist..
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The Impacts of Social Influence, Perceived Risks on Consumers’ Intention to Use Mobile Payment in Vietnam. This study aims to discover the important factors influencing consumers’ intention of using mobile payment. Results suggest that social influence and perceived risk are significant factors that contribute to the intention of consumers on mobile payment. The findings of the research are valuable for mobile payment providers to develop and extend the number of users in Vietnam..
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FACTORS INFLUENCING FRANCHISEE’S INTENTION TO MAINTAIN PARTICIPATION IN THE FRANCHISE SYSTEM IN HO CHI MINH. Factors Influencing Franchisee’s Intention to Maintain Participation in the Franchise System: Case in Viet Nam.. The effect of commitment and franchising law enforcement on franchisee's intentions to remain in the franchise system.. Influence of Quality Relationship and Big Five Factors to Decision of Intention to Maintain Participation in the Franchise System.
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Hypothesis H1: Perceived usefulness is positively related to intention to change technology in banking operation.. Hypothesis H1: Perceived ease of use is positively related to intention to change technology in banking operation.. Chaudhuri and Holbrook (2001), Rauyeuen et al.