Tìm thấy 13+ kết quả cho từ khóa "Marketing in the Connected Age"
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Brand Experience: A New Approach to Attract and Satisfy Consumers in the Connected Age. This article explores the role of brand experience in marketing strategy vision in the Connected Age. The brand experience is considered as the most relevant approach in strategic marketing nowadays because of recent changes of markets and consumers. Therefore, the article focuses on describing market characteristics and consumers’ behaviours, and how these lead to the brand experience.
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International Conference on Marketing in the Connected Age (MICA-2018), October 6 th , 2018 Danang City, Vietnam. Demographic Variables in the Research of Hanoian’s Intentions of Buying Chinese Garments. This research supplies the theory of Chinese garments with some information about the demographic characteristics of consumers, which are related to their intentions to buy Chinese garments.
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Le Thi Hai Ha, Phan Thanh Hung, Mai Thi Anh Dao (2018), Demographic Variables in The Research of Hanoian’s Intentions of Buying Chinese Garments, International Conference on Marketing in the Connected Age (MICA-2018), October 6th, 2018, Danang City, Vietnam
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International Conference on Marketing in the Connected Age (MICA-2018), October 6 th , 2018 Danang City, Vietnam. Examining Online Marketing Influence on Vietnamese Young Travelers’ Purchase Decision. The research aims to examine online marketing effects on young traveller purchase decision.
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International Conference on Marketing in the Connected Age (MICA-2018), October 6 th , 2018 Danang City, Vietnam. Application of Clickstream Analytics for Decision Support in Marketing – A Recommendation for Vietnamese Small and Medium-Sized Enterprises.
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International Conference on Marketing in the Connected Age (MICA-2018), October 6 th , 2018 Danang City, Vietnam. The Factors Affecting the Brand Value of Private Universities in Ho Chi Minh City through Measurement of Students’. Therefore, the issue of enhancing the brand value to attract students is placed at the top to Vietnam universities.
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International Conference on Marketing in the Connected Age (MICA-2018), October 6 th , 2018 Danang City, Vietnam. Factors Affecting the Satisfaction Levels of Visitors with Tourism Service Quality in Phu Quoc Island. The objective of this study is to propose some solutions to improve visitors’ satisfaction to Phu Quoc Island.. The data of the study were collected from domestic and foreign tourists to the island.
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International Conference on Marketing in the Connected Age (MICA-2018), October 6th, 2018 Danang City, Vietnam. The Impact of CRM on Tourism Enterprises’ Performance:. This study was conducted to analyze the factors of CRM affecting tourism enterprises’ performance. By combining qualitative and quantitative research, the authors have surveyed 450 tourism enterprises’ managers in Ho Chi Minh City (HCMC).
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International Conference on Marketing in the Connected Age (MICA-2018), October 6 th , 2018 Danang City, Vietnam. Internet Service Provider Switching Intention: The Case of Hanoi Consumers. Research on service provider switching behaviour of consumers is a new research topic in Vietnam..
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International Conference on Marketing in the Connected Age (MICA-2018), October 6 th , 2018 Danang City, Vietnam. The Reaction of Z Generation to Online Television Advertisement. The Z generation is a particularly important group of customers nowadays, representing the behavioral group and the unique qualities of people in the era of science and technology with many historic turning points.
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International Conference on Marketing in the Connected Age (MICA-2018), October 6 th , 2018 Danang City, Vietnam. Cultural Tourism and City Branding in a Digital Era: A Search Pattern Analysis of Three Tourist Cities in Central Vietnam. a b Lecturer, Faculty of Marketing, University of Economics – The University of Danang, 71 Ngu Hanh Son Street, Danang City, Vietnam. Hence, cultural tourism has a strong relationship with city branding.
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International Conference on Marketing in the Connected Age (MICA-2018), October 6 th , 2018 Danang City, Vietnam. Applying Exploratory Factor Analysis (EFA) in Analyzing Factors Affecting the Intention to Choose Traditional Markets for Buying Fresh Food: A Case Study in Southern Central Coastal Region, Vietnam.
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International Conference on Marketing in the Connected Age (MICA-2018), October 6 th , 2018 Danang City, Vietnam. Blockchain Technology and Potential Applications in Online Advertising. Online advertising is also one of the areas affected by this technology. To broaden our understanding of blockchain technology based services and platforms, this article gives the potential applies of blockchain in online advertising.
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You can take books that are in the public domain, update it for today, and release it as a book (you may want to consider legal resources to make sure your choice is actually in the public domain…. it’s not always straightforward).. As you can see, it’s fairly easy to have a book done in very little time and at very little cost. It’s a win/. It may be out of print now, but if you can get a hold of it, I highly recommend it. If you.
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What should be noted about digital marketing for Vietnamese higher education institutions in the current context. Regarding the current digital marketing context in Higher Education Institutions, research in both digital marketing and marketing in the field will be discussed to provide some context for suggestions in the next part.
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Advanced Application Solutions to Mobile Marketing in Vietnam. Mobile marketing is a trend of strong and highly applied development in strategic marketing activities of enterprises in Vietnam and worldwide. This paper presents the theoretical background of mobile marketing and analyzes the potential and current status of mobile marketing in Vietnam in the period of .
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Future Professional Accountants- Auditors: The factors that led to the change and future skills of ACCA announced in 2016 also indicate that, in the digital era, each professional accountant will be countered the ability and skills in 7 areas: professional skills and ethics, experience, intelligence, digital skills, creativity, emotional indicator and vision.. One important thing in the digital age is the globally connected financial information system.
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CONDITIONS OF INTERNET MARKETING IMPLICATION IN VIETNAM. INTERNET MARKETING ACTIVITIES IN VIET NAM. 2.2.1 Situation of Internet marketing application in Vietnam. Assessment of Internet marketing in Vietnam. Some of the results achieved through Internet marketing activities in Viet Nam. Some shortcomings of Internet marketing in Vietnam. SOLUTIONS TO THE EFFICIENT DEVELOPMENT OF INTERNET MARKETING IN VIET NAM. DIRECTION TO THE DEVELOPMENT FOR INTERNET MARKETING IN VIET NAM.
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Marketing experts encourage schools to follow several major stages: Marketing research and analysis of the environment, Formulating a marketing plan and a strategy, implementing the marketing mix and evaluating the marketing process (Davis and Ellison, 1997. This study aims to find out the current educational marketing mix in the world and then to customize them according to marketing of private schools in Iran..
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It is interesting that the expression levels of JcSPL3 were the highest in all tissues examined in 7- or 10-year-old plants and exhibited increasing trend with plant age, suggesting its important role in the regulation of age development in Jatropha. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material.