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Chủ đề : Principles of marketing

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Lecture Principles of Marketing - Chapter 15

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Advertising and Public Relations. Setting Advertising Objectives – Setting the Advertising Budget – Developing Advertising Strategy. Public Relations. The Role and Impact of Public Relations. Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. An advertising objective is a specific. communication task to be accomplished with a specific target audience...

#Lecture Principles of marketing #Principles of marketing #Public Relations #Advertising strategy #Advertising budget #Major public relations tools

Lecture Principles of Marketing - Chapter 16

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Personal Selling and. Sales Promotion. Personal Selling and Sales Promotion. The Nature of Personal Selling. The Role of the Sales Force. Managing the Sales Force. The Personal Selling Process. Personal Selling. Personal selling is the interpersonal part of the promotion mix and can include:. Sales force management is the. analysis, planning, implementation, and control of sales force activities. Designing Sales...

#Lecture Principles of marketing #Principles of marketing #Personal Selling #Sales promotion #Managing the sales force #Product sales force

Lecture Principles of Marketing - Chapter 17

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Direct and Online Marketing:. Forms of Direct Marketing. Online Marketing. Direct marketing is:. Mobile phone marketing – Podcasts. Online Marketing Domains

#Lecture Principles of marketing #Principles of marketing #Building direct customer relationships #online marketing #Public policy #Customer databases

Lecture Principles of Marketing - Chapter 18

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Customer value analysis determines the benefits that target customers’ value and how customers rate the relative value of various competitors’ offers.. Overall cost leadership strategy is when a company achieves the lowest production and distribution costs and allows it to lower its prices and gain market share. Market leader is the firm with the largest market share and leads the...

#Lecture Principles of marketing #Principles of marketing #Creating competitive advantage #Balancing customer #Competitor orientations #Competitive strategies

Lecture Principles of Marketing - Chapter 19

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Chapter 19 - slide 1. Chapter 19 - slide 3. Chapter 19 - slide 5. Chapter 19 - slide 7. Chapter 19 - slide 9. Chapter 19 - slide 11. Chapter 19 - slide 13. Chapter 19 - slide 15. Chapter 19 - slide 17. Chapter 19 - slide 19. Chapter 19 - slide 21. Chapter 19 - slide 23....

#Lecture Principles of marketing #Principles of marketing #The global marketplace #Global marketing environment #Contract manufacturing #Management contracting

Lecture Principles of Marketing - Chapter 20

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Chapter 20 - slide 1. Chapter 20 - slide 2. Chapter 20 - slide 3. Chapter 20 - slide 4. Marketing’s Impact on Individual Consumers. Chapter 20 - slide 5. Chapter 20 - slide 6. Chapter 20 - slide 7. Chapter 20 - slide 8. Chapter 20 - slide 9. Chapter 20 - slide 10. Chapter 20 - slide 11....

#Lecture Principles of marketing #Principles of marketing #Sustainable marketing social responsibility #Marketing ethics #Business actions #Sustainable marketing

Lecture Principles of marketing

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31 Key Terms-Place the 3rd p of the Marketing Mix. The sum of the above is called the marketing mix. These needs are part of the basic human makeup.. Marketing management is “the art and science of choosing target markets and building profitable relationships with them.” Creating, delivering and communicating superior customer value is key.. The basic goals of the...

#Lecture Principles of marketing #Principles of marketing #bài giảng nguyên lý marketing #Customer relationship management #Marketing macro environment #Consumer buying behavior