Có 60+ tài liệu thuộc chủ đề "Principles of marketing"
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Determining competitors’ objectives. Identifying competitors’ strategies – Strategic groups. Assessing competitors’ strengths and weaknesses – Benchmarking. Estimating competitors’ reactions. Strong or weak competitors – Customer value analysis – Close or distant competitors
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Global Marketing. Deciding on the global marketing program. Deciding on the global marketing organization. Looking at the Global Marketing Environment. Deciding on the Global Marketing Program. Looking at the global marketing environment
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The Birth of the Internet. Intranets, Extranets, and the Internet. The Internet Explosion. The Role of the Internet in Marketing. The Internet Presence. transactions over electronic networks, mostly the Internet. Use of technology to increase efficiency of marketing – Increases company profitability and adds customer. The birth of the Internet. The role of the internet in the marketing
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Marketing’s Impact on Society. Marketing’s Impact on Other Businesses. Critics Charge that a Company’s Marketing Practices Can Harm Other Companies and. Selling Marketing’s Impact
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The Right to Be Safe The Right to Be Informed. The Right to Be Heard The Right to Choose Basic Consumer Rights. Marketing Involves having the Right Product available in the Right Place at the Right Time and making sure that the customer is Aware of the Product.. getting the right products to the right people at the right price...
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Product Development. New Product Development. Growth Maturity Decline Sales and. Sales and Profits Over the Product’s Life From. The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.. Sum of the Fixed and Variable Costs for a Given Level of...
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Chapter 1- slide 1. Chapter 1- slide 3. Chapter 1- slide 5. Chapter 1- slide 7. Exchange is the act of obtaining a desired object from someone by. Chapter 1- slide 9. Marketing management is the art and science of choosing target markets and building profitable relationships with. Chapter 1- slide 11. Chapter 1- slide 13. The value proposition is...
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Strategic planning is the process of. The mission statement is the. The business portfolio is the collection of businesses and products that make up the company. Downsizing is the reduction of the business portfolio by eliminating. Market segmentation is the division of a market into distinct groups of buyers. Market targeting is the process of evaluating each market segment’s attractiveness...
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Financial publics – Media publics. value—the right combination of quality and service at a fair price. People’s view of themselves. People’s view of others. People’s view of organizations. People’s view of the universe
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Chapter 4- slide 1. Chapter 4- slide 2. Marketing Research. Chapter 4- slide 3. Chapter 4- slide 4. Chapter 4- slide 5. Chapter 4- slide 6. MIS provides information to the company’s marketing and other. Chapter 4- slide 7. Chapter 4- slide 8. Chapter 4- slide 9. Chapter 4- slide 10. Chapter 4- slide 11. Chapter 4- slide 12. Chapter...
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Culture is the learned values,. Family is the most important consumer- buying organization in society. Perception is the process by which. Selective attention is the tendency for people to screen out most of the. information to which they are exposed Selective distortion is the tendency for. Selective retention is the tendency to. Learning is the change in an. Cognitive dissonance...
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Business Markets and Business Buying Behavior. Define the business market and explain how business markets differ from. Identify the major factors that influence business buyer behavior. List and define the steps in the business buying-decision process. Compare the institutional and. government markets and explain how. institutional and government buyers make their buying decisions. Publishing as Prentice Hall. Business buyer behavior...
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Customer-Driven Marketing Strategy. Creating Value for Target. Customer-Driven Marketing Strategy:. Creating Value for Target Customers. Market Segmentation. Differentiation and Positioning. Market segmentation is the process that companies use to divide large,. efficiently and effectively with products and services that match their unique needs. Segmenting consumer markets. Segmenting business markets. Segmenting international markets. Requirements for effective segmentation. Segmenting Consumer Markets. Geographic...
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Experiences represent what buying the product or service will do for the. Classified by the purpose for which the product is purchased. Product attributes are the benefits of the product or service. Quality level is the level of quality that supports the product’s positioning. Conformance quality is the product’s freedom from defects and consistency in delivering a targeted level of...
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Chapter 9- slide 1. New-Product Development and Product Life-Cycle Strategies. New-Product Development Strategy. The New-Product Development Process. Managing New-Product Development. Chapter 9- slide 3. New product development refers to original products, product improvements, product modifications, and new brands developed from the firm’s own research and. New-Product Development. Reasons for new product failure. Chapter 9- slide 5. Idea generation is the...
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Other Internal and External. Other Internal and External Considerations. price and demand for its products Other Internal and External. Other Internal and External Consideration. perceive higher prices as higher quality Other Internal and External. Other Internal and External Considerations Competitor's Strategies
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Chapter 11- slide 1. Chapter 11- slide 2. Chapter 11- slide 3. Chapter 11- slide 4. Chapter 11- slide 5. Chapter 11- slide 6. Chapter 11- slide 7. Chapter 11- slide 8. Chapter 11- slide 9. Chapter 11- slide 10. Chapter 11- slide 11. Chapter 11- slide 12. Chapter 11- slide 13. Chapter 11- slide 14. Chapter 11- slide 15....
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Supply Chain Partners. Supply Chain Views. Corporate marketing systems. Contractual marketing systems. Vertical Marketing Systems. Horizontal Marketing Systems
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Retailer Marketing Decisions. Segmentation, targeting, differentiation, and positioning involves the definition and. Retailer Marketing Decisions Product Assortment and Service. Retailer Marketing Decisions Price Decision. Retailer Marketing Decisions Promotion Decision. Retailer Marketing Decisions Place Decision. Retail convergence involves the merging of consumers, producers, prices, and retailers, creating greater competition for retailers and greater difficulty differentiating offerings. The rise of megaretailers involves...
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Chapter 14 - slide 1. Chapter 14 - slide 3. Chapter 14 - slide 5. Chapter 14 - slide 7. Chapter 14 - slide 9. Chapter 14 - slide 11. Chapter 14 - slide 13. Chapter 14 - slide 15. Chapter 14 - slide 17. Chapter 14 - slide 19. Chapter 14 - slide 21. Chapter 14 - slide 23....