Có 60+ tài liệu thuộc chủ đề "bài giảng nguyên lý marketing"
tailieu.vn Xem trực tuyến Tải xuống
Place….Distribution. Channel….Marketing Channel. Manufacturer Manufacturer Manufacturer Manufacturer. Customer Customer. Customer Customer Customer Customer. How Channel Members Add Value?. Channel members add value by bridging the major time, place and possession gaps that separate goods and services from those who. Distribution Channel Functions. Broker Wholesaler Retailer Consumer Producer Wholesaler Retailer Consumer. Producer Retailer Consumer. Marketing Channels for Consumer Goods. Broker Wholesaler...
tailieu.vn Xem trực tuyến Tải xuống
Marketing Communications. Sales Promotion. Sales promotion. Sales promotion – Personal selling – Publicity. Personal selling – Sales promotion – Advertising
tailieu.vn Xem trực tuyến Tải xuống
Any Paid Form of Non-. personal Presentation by an Identified Sponsor.. Personal Presentations by a Firm’s Sales Force.. Today’s Topics. Any paid form of non-personal presentation by an identified sponsor.. Any form of non-personal communication paid for by sponsor using mass media to persuade/inform an audience. Public Service Advertising – Non-profit org.. 1) Define your target market. Sales goals Adver-...
tailieu.vn Xem trực tuyến Tải xuống
Sales Promotion Media Scheduling. Sales Promotion. Sales Promotion is a Mass Communication Technique That Offers Short-Term Incentives to Encourage. Sales Promotion Objectives. In general, sales promotion should focus on consumer relationship building.. Reasons for Increase in Sales Promotion. Major Consumer Sales Promotion Tools. Consumer Sales Promotion Techniques. Major Trade Sales Promotion Tools. Trade Sales Promotion Techniques. Developing the Sales Promotion...
tailieu.vn Xem trực tuyến Tải xuống
Personal Selling Today’s Topics. Personal selling. Personal selling is the personal communication of information to persuade somebody to buy. Personal selling is the personal communication of information to persuade somebody to buy something.. Personal Selling occurs when a company representative comes in direct contact with a customer in order to inform a client about a good or service to get...
tailieu.vn Xem trực tuyến Tải xuống
Sales Force Management The Role of the Sales Force. The Sales Force serves as a critical link between a company and its customers since they:. Managing the Sales force. Designing Sales force Strategy and Structure Recruiting and Selecting Salespeople. Designing sales force strategy and structure. Types of Sales Force Structure. Territorial Sales force structure. Product Sales force structure. Customer Sales...
tailieu.vn Xem trực tuyến Tải xuống
Direct Marketing. Number of orders obtained. Number of orders canceled by customers – Sales volume. Number of new accounts – Number of lost accounts. Percentage of accounts sold – Number of overdue accounts. Number of sales presentations. As percentage of sales volume – As percentage of sales quota – Direct-selling expense ratios – Indirect-selling expense ratios. Number of service calls...
tailieu.vn Xem trực tuyến Tải xuống
Direct Marketing. Advantages of Direct Marketing. Direct Marketing Growth. Forms of Direct Marketing. Integrated Direct Marketing. Public Relations. Major Public Relations Tools. Major Public Relations Decisions. Integrated Direct Marketing Summary
tailieu.vn Xem trực tuyến Tải xuống
Integrated Direct Marketing Public Relations. Sales Promotion. Personal Presentations by a Firm’s Sales Force.. Sales promotion. Direct Marketing. Direct Marketing Growth. Integrated Direct Marketing
tailieu.vn Xem trực tuyến Tải xuống
Determining competitors’ objectives. Identifying competitors’ strategies – Strategic groups. Assessing competitors’ strengths and weaknesses – Benchmarking. Estimating competitors’ reactions. Strong or weak competitors – Customer value analysis – Close or distant competitors
tailieu.vn Xem trực tuyến Tải xuống
Global Marketing. Deciding on the global marketing program. Deciding on the global marketing organization. Looking at the Global Marketing Environment. Deciding on the Global Marketing Program. Looking at the global marketing environment
tailieu.vn Xem trực tuyến Tải xuống
The Birth of the Internet. Intranets, Extranets, and the Internet. The Internet Explosion. The Role of the Internet in Marketing. The Internet Presence. transactions over electronic networks, mostly the Internet. Use of technology to increase efficiency of marketing – Increases company profitability and adds customer. The birth of the Internet. The role of the internet in the marketing
tailieu.vn Xem trực tuyến Tải xuống
Marketing’s Impact on Society. Marketing’s Impact on Other Businesses. Critics Charge that a Company’s Marketing Practices Can Harm Other Companies and. Selling Marketing’s Impact
tailieu.vn Xem trực tuyến Tải xuống
The Right to Be Safe The Right to Be Informed. The Right to Be Heard The Right to Choose Basic Consumer Rights. Marketing Involves having the Right Product available in the Right Place at the Right Time and making sure that the customer is Aware of the Product.. getting the right products to the right people at the right price...
tailieu.vn Xem trực tuyến Tải xuống
Product Development. New Product Development. Growth Maturity Decline Sales and. Sales and Profits Over the Product’s Life From. The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.. Sum of the Fixed and Variable Costs for a Given Level of...
tailieu.vn Xem trực tuyến Tải xuống
31 Key Terms-Place the 3rd p of the Marketing Mix. The sum of the above is called the marketing mix. These needs are part of the basic human makeup.. Marketing management is “the art and science of choosing target markets and building profitable relationships with them.” Creating, delivering and communicating superior customer value is key.. The basic goals of the...
tailieu.vn Xem trực tuyến Tải xuống
Email: [email protected]. Tổng quan về Tiếp thị. Thông tin và Môi trường Tiếp thị 3. Philip Kotler – Những nguyên lý tiếp thị – NXB TP Hồ Chí Minh;. Philip Kotler – Thấu hiểu tiếp thị từ A đến Z – NXB Trẻ;. Các báo và tạp chí kinh tế: Sài Gòn tiếp thị, Tiếp thị &. http://www.unicom.com http://www.lantabrand.com. http://www.marketingchienluoc.com.vn...
tailieu.vn Xem trực tuyến Tải xuống
CÁC YẾU TỐ CỦA MÔI TRƯỜNG MARKETING:. Khách hàng DOANH. MÔI TRƯỜNG TIẾP THỊ. Có 2 nhóm yếu tố:. Môi trường vi mô của công ty. Tiếp thị. NHÀ CUNG CẤP. Nhà cung cấp có thể gây sức ép với công ty trong 5 trường hợp sau:. Nhà cung cấp có thể tự sản xuất sản phẩm cùng Tổ chức...
tailieu.vn Xem trực tuyến Tải xuống
CHIẾN LƯỢC THỊ TRƯỜNG. nghiên cứu khách hàng.. -Xác định thị trường – sản phẩm:. Xác định mục tiêu.. Lựa chọn thị trường mục tiêu.. Định vị sản phẩm. Thiết kế cơ cấu tổ chức phù hợp chiến lược tiếp thị.. So sánh kết quả với mục tiêu nhằm xác định sai lệch.. Phân khúc thị trường:. Định nghĩa :...
tailieu.vn Xem trực tuyến Tải xuống
9 Hàng có những tính năng hay nhãn hiệu có uy tín lớn. CHIẾN LƯỢC SẢN PHẨM. Chiến lược vòng đời sản phẩm:. Chiến lược vòng đời sản phẩm gồm một số ý quan trọng:. Thứ nhất: Tất cả các sản phẩm và dịch vụ bán trên thị trường đều có đời sống hữu hạn (sinh ra-giới thiệu với thị...